Syllabus for IBF-510
INTERNATIONAL MARKETING
International Marketing introduces the students to concepts and perspectives in international and global marketing. Students examine marketing theory, strategies, and practices in international and global markets. They learn to examine international marketing opportunities, and the metrics and methods used to research and forecast international markets. Students also examine methodologies for market entry, market expansion, and exit strategies for international markets. The course features a special focus on analysis and measurement of marketing performance.
After completing this course, you should be able to:
CO1 Explain the marketing concept.
CO2 Assess the global marketing environment and examine the effect of macro-environmental shifts on global marketing campaign success.
CO3 Research existing global markets to assess the feasibility of entrance into the marketplace.
CO4 Compare and contrast existing global marketing strategies to look for correlations between choice of strategy and success.
CO5 Evaluate existing global marketing programs strengths and weaknesses resulting in suggestions for improvement.
CO6 Characterize the global marketers role and responsibility in corporate social responsibility.
CO7 Appraise the ethical issues associated with specific global marketing management strategies.
You will need the following materials to do the work of the course. The required textbook is available from the University’s textbook supplier, MBS Direct.
ISBN: 978-0136157397
International Marketing is a three-credit online course, consisting of six modules. Modules include an overview, topics, learning objectives, study materials, and activities. Module titles are listed below.
For your formal work in the course, you are required to participate in online discussion forums, complete written assignments, take a proctored midterm examination, and complete a final paper. See below for details.
Consult the Course Calendar for due dates.
One or more of your course activities may utilize a tool designed to promote original work and evaluate your submissions for plagiarism. More information about this tool is available in About SafeAssign.
You are required to participate in six discussion forums related to a variety of course topics.
Your original discussion posts should be at a minimum 750 words. Be sure to review your writing for grammar and spelling before posting. You should read any postings already provided by your instructor or fellow students and respond to the conclusions drawn by at least two of your classmates. You are also expected to read the responses to your original posts, and if a classmate raises a question or an issue that warrants a response, you are expected to respond.
Your responses to the discussion questions should relate the assigned readings and viewings to the discussion topic and should not consist only of personal opinion. Your opinion is important to the discussion, but it is important that you add connections to the material to support your views. Without a foundation in the literature, your opinion has little professional value. For example, "Based on Trevino and Nelson's stance that cultural relativism creates an environment where unethical behavior is justified through the cultural discourse (year, P#), the discussion should center around......" This type of statement allows you to connect your views to the literature.
You are required to complete four written assignments. The written assignments are on a variety of topics associated with the course modules.
You are required to complete a 10-15 page final paper. In this paper, you will explore current global marketing strategies and practices by researching and analyzing a topic of your choice. Your final paper will require you to present your research topic by utilizing a variety of marketing theories and strategies covered throughout the course.
For more details on your final paper, refer to the Final Paper section in Moodle.
Your grade in the course will be determined as follows:
All activities will receive a numerical grade of 0–100. You will receive a score of 0 for any work not submitted. Your final grade in the course will be a letter grade. Letter grade equivalents for numerical grades are as follows:
A | = | 93–100 | B | = | 83–87 | |
A– | = | 90–92 | C | = | 73–82 | |
B+ | = | 88–89 | F | = | Below 73 |
To receive credit for the course, you must earn a letter grade of C or higher on the weighted average of all assigned course work (e.g., assignments, discussion postings, projects, etc.). Graduate students must maintain a B average overall to remain in good academic standing.
To succeed in this course, take the following first steps:
Consider the following study tips for success:
Thomas Edison State University is committed to maintaining academic quality, excellence, and honesty. The University expects all members of its community to share the commitment to academic integrity, an essential component of a quality academic experience.
Students at Thomas Edison State University are expected to exhibit the highest level of academic citizenship. In particular, students are expected to read and follow all policies, procedures, and program information guidelines contained in publications; pursue their learning goals with honesty and integrity; demonstrate that they are progressing satisfactorily and in a timely fashion by meeting course deadlines and following outlined procedures; observe a code of mutual respect in dealing with mentors, staff, and other students; behave in a manner consistent with the standards and codes of the profession in which they are practicing; keep official records updated regarding changes in name, address, telephone number, or e-mail address; and meet financial obligations in a timely manner. Students not practicing good academic citizenship may be subject to disciplinary action including suspension, dismissal, or financial holds on records.
All members of the University community are responsible for reviewing the Academic Code of Conduct Policy in the University Catalog and online at Thomas Edison State University.
Thomas Edison State University expects all of its students to approach their education with academic integrity—the pursuit of scholarly activity free from fraud and deception. All mentors and administrative staff members at the University insist on strict standards of academic honesty in all courses. Academic dishonesty undermines this objective. Academic dishonesty can take the following forms:
Thomas Edison State University is committed to helping students understand the seriousness of plagiarism, which is defined as using the work and ideas of others without proper citation. The University takes a strong stance against plagiarism, and students found to be plagiarizing are subject to discipline under the academic code of conduct policy.
If you copy phrases, sentences, paragraphs, or whole documents word-for-word—or if you paraphrase by changing a word here and there—without identifying the author, or without identifying it as a direct quote, then you are plagiarizing. Please keep in mind that this type of identification applies to Internet sources as well as to print-based sources. Copying and pasting from the Internet, without using quotation marks and without acknowledging sources, constitutes plagiarism. (For information about how to cite Internet sources, see Online Student Handbook > Academic Standards > “Citing Sources.”)
Accidentally copying the words and ideas of another writer does not excuse the charge of plagiarism. It is easy to jot down notes and ideas from many sources and then write your own paper without knowing which words are your own and which are someone else’s. It is more difficult to keep track of each and every source. However, the conscientious writer who wishes to avoid plagiarizing never fails to keep careful track of sources.
Always be aware that if you write without acknowledging the sources of your ideas, you run the risk of being charged with plagiarism.
Clearly, plagiarism, no matter the degree of intent to deceive, defeats the purpose of education. If you plagiarize deliberately, you are not educating yourself, and you are wasting your time on courses meant to improve your skills. If you plagiarize through carelessness, you are deceiving yourself.
For examples of unintentional plagiarism, advice on when to quote and when to paraphrase, and information about writing assistance, click the links provided below.
Examples of Unintentional Plagiarism
When to Quote and When to Paraphrase
Writing Assistance at Smarthinking
Acts of both intentional and unintentional plagiarism violate the Academic Code of Conduct.
If an incident of plagiarism is an isolated minor oversight or an obvious result of ignorance of proper citation requirements, the mentor may handle the matter as a learning exercise. Appropriate consequences may include the completion of tutorials, assignment rewrites, or any other reasonable learning tool in addition to a lower grade for the assignment or course. The mentor will notify the student and appropriate dean of the consequence by e-mail.
If the plagiarism appears intentional and/or is more than an isolated incident, the mentor will refer the matter to the appropriate dean, who will gather information about the violation(s) from the mentor and student, as necessary. The dean will review the matter and notify the student in writing of the specifics of the charge and the sanction to be imposed.
Possible sanctions include:
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