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MAR-411 Marketing Research

This course provides a comprehensive and practical overview of fundamental marketing research methods emphasizing an applied application approach, providing an understanding of hypothesis statements, the survey process, data analysis, conclusions, and presentation of research results relevant to management decision making.

Study Methods:

Online Courses (MAR-411-OL):
Jul 2020,  Aug 2020,  Sep 2020,  Oct 2020,  Jan 2021,  Apr 2021

Credits: 3

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(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)