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MAR-411 Marketing Research

This course provides a comprehensive and practical overview of fundamental marketing research methods emphasizing an applied application approach, providing an understanding of hypothesis statements, the survey process, data analysis, conclusions, and presentation of research results relevant to management decision making.

Study Methods:

Online Courses (MAR-411-OL):
Jun 2022,  Aug 2022,  Oct 2022,  Dec 2022,  Feb 2023,  Apr 2023,  Jun 2023

Credits: 3

Preview the Online Syllabus new window
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)