Credit Distribution
Required Courses (6 Credits)
| MKT-2010
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MKT-2010 Introduction to MarketingIntroduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution. Advisory: Advisory: Students who completed MKT-3010: Introduction to Marketing at Thomas Edison State University before August of 2018 should not take this course, as credit will not be awarded for both courses. Study Methods:
Credits: 3 Preview the Online Syllabus | Introduction to Marketing | 3 |
| MKT-4110
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MKT-4110 Marketing ResearchThis course provides a comprehensive and practical overview of fundamental marketing research methods emphasizing an applied application approach, providing an understanding of hypothesis statements, the survey process, data analysis, conclusions, and presentation of research results relevant to management decision making. Study Methods:
Credits: 3 Preview the Online Syllabus | Marketing Research | 3 |
Students select 12 credits from the following:
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MKT-3230
| Advertising | 3 |
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MKT-3350
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MKT-3350 New Product Development and MarketingThe development of a new product, especially when that new product is part of an existing product line, is a multidimensional process. New product development involves branding and promotional strategies as well as product assessment and redesign; these and other key product decisions all support corporate revenue strategies. The focus of this course is on the development of new products and the launch of these products as part of an overall product portfolio. Students are introduced to critical themes including the new product development process and the application of theory to practical business situations. The course offers students a variety of learning exercises and activities to enhance and reinforce their understanding of new product development and product management. Study Methods:
Credits: 3 Preview the Online Syllabus | New Product Development and Marketing | 3 |
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MKT-4410
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MKT-4410 Marketing With Digital and Social MediaTechnology has transformed the ways marketers must approach operations, channels, and customers. Marketing professionals must look beyond current e-business fads to understand the fundamentals that will distinguish marketing leaders in the future. The focus of this course is using the internet for marketing, including how to drive new sales and dovetail customer support and service activities. This course examines the social media mix, cybersocial tools, content marketing, and metrics used to make informed decisions. Students are required to use various social media tools to better understand the subject matter. Advisory: It is advisable to have completed MKT-3060: Creating and Implementing the Electronic Enterprise or MKT-2010: Introduction to Marketing or a course in marketing management. Students will be required to set up and utilize several different social media accounts. Some examples of social media accounts include Facebook, Twitter, LinkedIn, Instagram, and YouTube. Study Methods:
Credits: 3 Preview the Online Syllabus | Marketing with Digital and Social Media | 3 |
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MKT-4790
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MKT-4790 Applied Marketing PracticesThis course is designed to bring together both the marketing theory students have encountered and practical experience students have from their own work-related experiences. Students will learn to apply knowledge and experience they already have to "real-world" situations. During this course students will have the opportunity to develop a complete marketing plan for a new business (Marketing Plan) and students can then use this work as a portfolio of their work for current and prospective employers. The critical themes presented in this course are centered on the development of a strategic approach to planning, the utilization of knowledge acquired from previous business courses, and the application of theory to practical business situations. Study Methods:Credits: 3 Preview the Online Syllabus | Applied Marketing Practices | 3 |
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MKT-3220
| Sales Management | 3 |
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MKT-3100
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MKT-3100 Principles of SalesPrinciples of Sales is a comprehensive introduction to the principles of selling and the role of the professional salesperson in the marketing process. The course covers the characteristics and skills necessary for success in sales; techniques for identifying sales prospects and qualifying buyers; the importance of relationship building, product knowledge, and post sales service in long-term, consultative-style selling; territory and sales management; and selling in the global market. Study Methods:
Credits: 3 Preview the Online Syllabus | Principles of Sales | 3 |
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MKT-3210
| Marketing Communications | 3 |
Total Credit Hours: 18