Syllabus for AVT-301

AIRLINE MANAGEMENT


COURSE DESCRIPTION

Airline Management provides an introduction to the various administrative aspects of airline planning and management. It examines subjects pertaining to historical developments, route network design, product offering and pricing strategy, fleet planning, scheduling, and financing operations and growth.  

COURSE TOPICS

COURSE OBJECTIVES

After completing this course, you should be able to:

CO1        Summarize major developments in aviation before and after the deregulation including         federal legislation.

 

CO2        Explain the reasons for early regulation of the airline industry as well as circumstances that led to airline deregulation in 1978.

 

CO3        Describe current structure of the U.S. airline industry distinguishing between major, national, and regional carriers.

 

CO4        Identify the economic characteristics unique to the airline industry.

 

CO5        Evaluate the importance of forecasting in airline planning and management.

CO6        Assess post-deregulation marketing strategies used by airlines.

 

CO7        Explain the factors affecting demand for air travel.

 

CO8        Compare and contrast product offering and pricing strategies of airlines including the air freight market.

CO9        Assess the significance and identify challenges of scheduling in airline operations.

 

CO10        Explain the importance of route and fleet planning and the long-term implications.

 

CO11        Discuss airline financial management including financial structure of airlines, sources and    uses of funds, and the buy vs. lease decision.

COURSE MATERIALS

You will need the following materials to complete your coursework. Some course materials may be free, open source, or available from other providers. You can access free or open-source materials by clicking the links provided below or in the module details documents. To purchase course materials, please visit the University's textbook supplier.

Required Textbook

ISBN: 978-1-4724-3678-8

COURSE STRUCTURE

Airline Management is a three-credit online course, consisting of six (6) modules and a final project in the form of a paper. Modules include an overview, topics, learning objectives, study materials, and activities. Module titles are listed below.

ASSESSMENT METHODS

For your formal work in the course, you are required to participate in online discussion forums, complete written assignments, take a proctored midterm examination, take a proctored final examination, and complete a final project. See below for details.

Consult the Course Calendar for due dates.

Promoting Originality

One or more of your course activities may utilize a tool designed to promote original work and evaluate your submissions for plagiarism. More information about this tool is available in this document.

Discussion Forums

In addition to an ungraded Introductions Forum, you are required to participate in six graded online class discussions - one in each module.

 

Communication with your mentor and among fellow students is a critical component of online learning. Participation in online class discussions involves two distinct activities: an initial response to a discussion question and at least two subsequent comments on classmates' responses.

 

All of these responses must be substantial. Meaningful participation is relevant to the content, adds value, and advances the discussion. Comments such as "I agree" and "ditto" are not considered value-adding participation. Therefore, when you agree or disagree with a classmate or your mentor, state and support your position.

 

You will be evaluated on the quality and quantity of your participation, including your use of relevant course information to support your point of view, and your awareness of and responses to the postings of your classmates. Remember, these are discussions: responses and comments should be properly proofread and edited, mature, and respectful.

Written Assignments

You are required to complete six (6) written assignments. The written assignments are on a variety of topics associated with the course modules.

Examinations

You are required to take two proctored online examinations: a midterm exam and a final exam. Both exams require that you use the University's Online Proctor Service (OPS). Please refer to the "Examinations and Proctors" section of the Online Student Handbook (see General Information area of the course Web site) for further information about scheduling and taking online exams and for all exam policies and procedures. You are strongly advised to schedule your exam within the first week of the semester.

 

Online exams are administered through the course Web site. Consult the Course Calendar for the official dates of exam weeks.

 

Midterm Examination

The midterm is a closed-book, proctored online exam. It is one hour long and covers material in Modules 1, 2, and 3. It consists of short essay questions. If you have concerns about the format and/or content of the examination, please contact your mentor at least a week in advance of the scheduled test.

Final Examination

The final is a closed-book, proctored online exam. It is one hour long and covers material in Modules 4, 5, and 6. It consists of short essay questions. If you have concerns about the format and/or content of the examination, please contact your mentor at least a week in advance of the scheduled test.

 

Statement about Cheating

You are on your honor not to cheat during the exam. Cheating means:

If there is evidence that you have cheated or plagiarized in your exam, the exam will be declared invalid, and you will fail the course.

Final Project: Research Paper

You are required at the end of the semester to submit a Final Project in the form of a Research Paper that will demonstrate understanding of the various administrative aspects of airline management. You will research an airline of your choice and discuss at minimum the following:

The main body of the paper should be 8-10 pages long.

Your final project will be completed in four steps:

 

The Final Project is worth 30% of your grade.

 

For further details see the Final Project area of the course and modules 1, 2, 4, and 6.

Consult the Calendar for due dates.

GRADING AND EVALUATION

Your grade in the course will be determined as follows:

All activities will receive a numerical grade of 0–100. You will receive a score of 0 for any work not submitted. Your final grade in the course will be a letter grade. Letter grade equivalents for numerical grades are as follows:

A

=

93–100

C+

=

78–79

A–

=

90–92

C

=

73–77

B+

=

88–89

C–

=

70–72

B

=

83–87

D

=

60–69

B–

=

80–82

F

=

Below 60

To receive credit for the course, you must earn a letter grade of C or better (for an area of study course) or D or better (for a course not in your area of study), based on the weighted average of all assigned course work (e.g., exams, assignments, discussion postings, etc.).

STRATEGIES FOR SUCCESS

First Steps to Success

To succeed in this course, take the following first steps:

Study Tips

Consider the following study tips for success:

ACADEMIC POLICIES

To ensure success in all your academic endeavors and coursework at Thomas Edison State University, familiarize yourself with all administrative and academic policies including those related to academic integrity, course late submissions, course extensions, and grading policies.

For more, see:

Copyright © 2016 by Thomas Edison State University. All rights reserved.