Syllabus for DBA-805
SEMINAR IN MARKETING AND ENTREPRENEURSHIP
This course examines how organizations can leverage advanced marketing information, unique applications of consumer data, and organizational knowledge to effectively communicate value to consumers. Furthermore, this course addresses the importance of entrepreneurship and how this mindset can be encouraged and developed within organizations and by individual entrepreneurs. Topics include a full range of core principles and advanced theories to build upon current knowledge and expand students’ understanding of marketing, ranging from market-oriented planning and competitive positioning to pricing and integrated communications, along with the variations of entrepreneurship. Emphasis is placed on applying advanced concepts through interactive discussions, cases, practical examples, and various doctoral-level assignments. By the end of the course, students will have developed an appreciation of advanced, next-level insights into the influence and impact that marketing has on organizational success. Students also gain significant insight in understanding how research and theory intersect with and increase marketing effectiveness at various organizational levels.
After completing this course, students should be able to:
CO 1 Illustrate key marketing theories, concepts, and organizational practices addressed by advanced academic research.
CO 2 Critique advanced techniques and research methodologies that are used to understand changing consumer behavior.]
CO 3 Appraise advanced techniques to analyze consumer-facing business processes conducted under the marketing function.
CO 4 Critique appropriate methods to effectively communicate value propositions to diverse consumer segments and psychological profiles.
CO 5 Demonstrate the functional application of advanced marketing research concepts as presented in academic literature.
You will need the following materials to complete your coursework. Some course materials may be free, open source, or available from other providers. You can access free or open-source materials by clicking the links provided below or in the module details documents. To purchase course materials, please visit the University's textbook supplier.
[Available through ProQuest]
[Available through Proquest]
Seminar in Marketing and Entrepreneurship is a three-credit, online course consisting of four modules with four discussion forums, four article analyses, four briefing notes, two synchronous events, and a final project. Modules include an overview, topics, learning objectives, study materials, and activities. Module titles are listed below.
For your formal work in the course, you are required to participate in online discussion forums, complete written assignments, and complete a final project. See below for details.
Consult the Course Calendar for due dates.
One or more of your course activities may utilize a tool designed to promote original work and evaluate your submissions for plagiarism. More information about this tool is available in SafeAssign.
You are required to complete four discussion forums. The discussion forums are on a variety of topics associated with the course modules and use a single-thread approach in which you will respond to an established comment thread. That is, you will simply join the conversation that has been started instead of creating your own response to the question anew. The first respondent will need to start the thread. Procedurally, this means you will need to do the following:
You are required to complete four article analyses. The article analyses are on a variety of topics associated with the course modules.
You are required to complete four briefing notes. The briefing notes are on a variety of topics associated with the course modules.
You are required to participate in two synchronous events. To attend the event, click on the Synchronous Event Space link in the Edison Live! Section of the Moodle course space. Use this Edison Live! link for technical assistance. For additional details, refer to Module 2 and Module 4.
Consult the Course Calendar for due dates.
You will apply the knowledge and skills you have learned in this course and other courses, in concert with the fundamental understanding you have of core marketing concepts from an academic perspective, by completing a substantive narrative analysis of literature relating to one of the sub-areas of content: marketing operations, consumer psychology, or pricing strategies. You will have to select a specific topic from within one of these areas to develop a final paper, to be submitted during the last week of the course. You will become an expert through an advanced understanding in your chosen topic.
Your grade in the course will be determined as follows:
All activities will receive a numerical grade of 0–100. You will receive a score of 0 for any work not submitted. Your final grade in the course will be a letter grade. Letter grade equivalents for numerical grades are as follows:
A | = | 93–100 | B | = | 83–87 | |
A– | = | 90–92 | C | = | 73–82 | |
B+ | = | 88–89 | F | = | Below 73 |
To receive credit for the course, you must earn a letter grade of C or higher on the weighted average of all assigned course work (e.g., assignments, discussion postings, projects). Graduate students must maintain a B average overall to remain in good academic standing.
To succeed in this course, take the following first steps:
Consider the following study tips for success:
To ensure success in all your academic endeavors and coursework at Thomas Edison State University, familiarize yourself with all administrative and academic policies including those related to academic integrity, course late submissions, course extensions, and grading policies.
For more, see:
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