Syllabus for MAR-306
CREATING AND IMPLEMENTING THE ELECTRONIC ENTERPRISE
Creating and Implementing the Electronic Enterprise explores the theories and practices to achieve effective marketing of products and services utilizing the Internet and other related digital technology. The course recognizes that electronically-driven commerce is an evolving realm, one that encourages an approach to the challenges and opportunities of electronic enterprise from a problem-solving viewpoint. The course will use business cases and student-conducted research to explore the dynamic relationships between the electronic enterprise and the e-commerce marketplace. The course will also examine the broad reach of electronic enterprise, covering both public and nonprofit organizations and private corporations.
After completing this course, you should be able to:
You will need the following materials to do the work of the course. The required textbook is available from the University's textbook supplier, MBS Direct.
You are required to read the three modular lectures, one for each module, which are provided in the Lectures area of the course Web site.
A lot of information is available on the World Wide Web, but, as you probably have already discovered, not everything you find and read on the Web is accurate, reputable, and reliable. In searching the Web for information, you must exercise discrimination.
Besides using an Internet search engine such as Google to find information on the Web, consider searching for suitable articles in one of the full-text databases available through the myEdison portal.
Finally, when writing a paper or replying to a discussion forum topic, you must cite your sources (use documentation to identify the material drawn from your readings). This is a basic requirement of copyright law, to make sure that you give proper credit to your sources of information and do not pass off someone else's work as your own, intentionally or unintentionally. Failure to use proper documentation is considered plagiarism, a serious breach of academic honesty and a violation of U.S. law. For additional information about basic documentation rules and citation styles, see:
Documentation Rules and Citation Styles
Creating and Implementing the Electronic Enterprise is a three-credit online course, consisting of eleven modules. Modules include learning objectives, study materials, and activities. Module titles are listed below.
For your formal work in the course, you are required to participate in online discussion forums, complete written assignments, take a proctored online midterm examination, and complete a final project. See below for more details.
Consult the Course Calendar for assignment due dates.
In addition to an ungraded "Introductions" forum in module 1, Creating and Implementing the Electronic Enterprise requires you to participate in eleven graded discussion forums.
Online communication between and among participants and mentor is not only central to success in any distance-delivered course, it is critical to understanding the challenges of communicating electronically—a key component of electronic enterprise. Instructional strategy uses questions and problems to encourage idea-sharing, constructive criticism, and debate.
Participation in online discussions involves two distinct activities: an initial response to a discussion question and at least two subsequent comments on classmates' responses.
Use the information in your course materials as well as outside resources, either in print or online, to prepare your discussion. There are many helpful Web sites that may contain useful information. Be sure to give the sources of all your research, both print and online.
You will be evaluated both on the quality of your responses (i.e., your understanding of readings, concepts, and practices as demonstrated by well-articulated, critical thinking) and quantity of your participation (i.e., the number of times you participate meaningfully in the assigned forums). Responses and comments should be properly proofread and edited, professional, and respectful. If you use any research materials to prepare your discussions, remember to give proper credit in your postings.
Meaningful participation in online discussions is relevant to the content, adds value, and advances the discussion. Comments such as "I agree" and "ditto" are not considered value-adding participation. Therefore, when you agree or disagree with a classmate, the reading, or your mentor, state and support your agreement or disagreement.
You are required to complete three written assignments. The written assignments are on a variety of topics associated with the course modules. Each written assignment contains chapter-specific questions as well as a final question that asks you to draw on all the information you studied in the module.
These assignments are the means for you to demonstrate your analytic, assessment, reporting, and critiquing skills, as well as to explore topics of interest in greater depth than the class can do as a whole. The purposes of the assignments are to:
Consult the Course Calendar for assignment due dates.
Prepare your written assignments using whatever word processing program you have on your computer. Include your name at the top of the paper, as well as the course name and code and the semester and year in which you are enrolled.
Before submitting your first assignment, check with your mentor to determine whether your word processing software is compatible with your mentor's software. If so, you can submit your work as you prepared it. If not, save your assignment as a rich-text (.rtf) file, using the Save As command of your software program. Rich text retains basic formatting and can be read by any other word processing program.
When satisfied that your assignment represents your best work, submit it to your mentor.
The midterm is a proctored online exam. It is two hours long and covers all material assigned in Modules 1 through 6. It consists of multiple choice questions and identifications.
The exam is closed-book. This means that you may not bring any course materials to the exam site or any other reference sources or sources of information.
For the midterm, you are required to use the University's Online Proctor Service (OPS). Please refer to the "Examinations and Proctors" section of the Online Student Handbook (see General Information area of the course Web site) for further information about scheduling and taking online exams and for all exam policies and procedures. You are strongly advised to schedule your exam within the first week of the semester.
Online exams are administered through the course Web site. Consult the Course Calendar for the official dates of exam weeks.
You are on your honor not to cheat during an exam. Cheating means:
If there is evidence that you have cheated or plagiarized in an exam, the exam will be declared invalid, and you will fail the course.
You are required to complete and submit a final project during the last week of the semester in which you are enrolled. The final project consists of a business plan.
For the final project you will prepare a 1,050- to 1,400-word paper (4.5 to 5.5 pages double-spaced) in which you develop a business plan for an e-commerce product or service and discuss the reasoning behind your plan elements and choices. The product or service may be a stand-alone Internet offering ("pure play") or one that complements a brick-and-mortar business. It may be a new offering or an existing product, but it should be your particular version.
You will be given directions about how to prepare and submit the business plan in the Final Project area of the course site. You may submit the project any time during the last week of the semester, but you must submit it no later than midnight Saturday (eastern time) of that week. (See Course Calendar). If you are on a course extension, you will need to arrange with your mentor a time to submit the final project.
You are required to submit the final project in this course to Turnitin.com, an academic plagiarism prevention site, prior to submitting the project within your course space. You will receive immediate written feedback from Turnitin regarding writing style as well as a plagiarism gauge with tips for proper citations. You then have the opportunity to edit your assignment with this feedback in mind and resubmit it to Turnitin for additional checking. Once you are satisfied with the project, you are required to submit the Turnitin feedback (also known as the originality report) for the final version along with the project itself within the course space.
Read carefully the information found at the following link, as it will provide instructions for this requirement:
Turnitin FAQ Web Page
Details on accessing and using Turnitin may be found at the following link: Turnitin Details
This information can also be found within Using Turnitin for Assignments. You can locate this document in the topic list area of your course space.
Students please note: You have the option of submitting any of your assignments to Turnitin.com. Submit any additional assignments through the slots with the optional label. However, submitting other assignments is NOT a requirement and you should not submit originality reports for these assignments to your mentor.
Your grade in the course will be determined as follows:
To receive credit for the course, you must earn a letter grade of C or better (for an area of study course) or D or better (for a course not in your area of study), based on the weighted average of all assigned course work (e.g., exams, assignments, discussion postings, etc.).
To succeed in this course, take the following first steps:
Consider the following study tips for success:
If you copy phrases, sentences, paragraphs, or whole documents word-for-word—or if you paraphrase by changing a word here and there—without identifying the author, or without identifying it as a direct quote, then you are plagiarizing. Please keep in mind that this type of identification applies to Internet sources as well as to print-based sources. Copying and pasting from the Internet, without using quotation marks and without acknowledging sources, constitutes plagiarism. (For information about how to cite Internet sources, see Online Student Handbook > Academic Standards > “Citing Sources.”)
Examples of Unintentional Plagiarism
When to Quote and When to Paraphrase
Writing Assistance at Smarthinking
Originality Report Checking at Turnitin
Acts of both intentional and unintentional plagiarism violate the Academic Code of Conduct.
Possible sanctions include:
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