Syllabus for MAR-306



Creating and Implementing the Electronic Enterprise explores the theories and practices to achieve effective marketing of products and services utilizing the Internet and other related digital technology. The course recognizes that electronically-driven commerce is an evolving realm, one that encourages an approach to the challenges and opportunities of electronic enterprise from a problem-solving viewpoint. The course will use business cases and student-conducted research to explore the dynamic relationships between the electronic enterprise and the e-commerce marketplace. The course will also examine the broad reach of electronic enterprise, covering both public and nonprofit organizations and private corporations.


After completing this course, you should be able to:

  1. Examine traditional commerce models and explain their evolution toward digital technology.
  2. Evaluate the roles digital technologies play in the management of electronic enterprise.
  3. Analyze and evaluate marketing concepts, communications, social contexts, and strategies used to manage product- or service-based electronic enterprises.
  4. Explain and evaluate the current state of e-enterprise and its future roles as both business model and process.


You will need the following materials to do the work of the course. The required textbook is available from the University's textbook supplier, MBS Direct.

Required Textbook

ISBN-13: 978-0558545246

Module Lectures

You are required to read the three modular lectures, one for each module, which are provided in the Lectures area of the course Web site.

A Note about Online Research and Documentation

A lot of information is available on the World Wide Web, but, as you probably have already discovered, not everything you find and read on the Web is accurate, reputable, and reliable. In searching the Web for information, you must exercise discrimination.

Besides using an Internet search engine such as Google to find information on the Web, consider searching for suitable articles in one of the full-text databases available through the myEdison portal.

Finally, when writing a paper or replying to a discussion forum topic, you must cite your sources (use documentation to identify the material drawn from your readings). This is a basic requirement of copyright law, to make sure that you give proper credit to your sources of information and do not pass off someone else's work as your own, intentionally or unintentionally. Failure to use proper documentation is considered plagiarism, a serious breach of academic honesty and a violation of U.S. law. For additional information about basic documentation rules and citation styles, see:

Documentation Rules and Citation Styles


Creating and Implementing the Electronic Enterprise is a three-credit online course, consisting of eleven modules. Modules include learning objectives, study materials, and activities. Module titles are listed below.


For your formal work in the course, you are required to participate in online discussion forums, complete written assignments, take a proctored online midterm examination, and complete a final project. See below for more details.

Consult the Course Calendar for assignment due dates.

Promoting Originality

One or more of your course activities may utilize a tool designed to promote original work and evaluate your submissions for plagiarism. More information about this tool is available in this document.

Discussion Forums

In addition to an ungraded "Introductions" forum in module 1, Creating and Implementing the Electronic Enterprise requires you to participate in eleven graded discussion forums.

Online communication between and among participants and mentor is not only central to success in any distance-delivered course, it is critical to understanding the challenges of communicating electronically—a key component of electronic enterprise. Instructional strategy uses questions and problems to encourage idea-sharing, constructive criticism, and debate.

Participation in online discussions involves two distinct activities: an initial response to a discussion question and at least two subsequent comments on classmates' responses.

Use the information in your course materials as well as outside resources, either in print or online, to prepare your discussion. There are many helpful Web sites that may contain useful information. Be sure to give the sources of all your research, both print and online.

You will be evaluated both on the quality of your responses (i.e., your understanding of readings, concepts, and practices as demonstrated by well-articulated, critical thinking) and quantity of your participation (i.e., the number of times you participate meaningfully in the assigned forums). Responses and comments should be properly proofread and edited, professional, and respectful. If you use any research materials to prepare your discussions, remember to give proper credit in your postings.

Meaningful participation in online discussions is relevant to the content, adds value, and advances the discussion. Comments such as "I agree" and "ditto" are not considered value-adding participation. Therefore, when you agree or disagree with a classmate, the reading, or your mentor, state and support your agreement or disagreement.

Written Assignments

You are required to complete three written assignments. The written assignments are on a variety of topics associated with the course modules. Each written assignment contains chapter-specific questions as well as a final question that asks you to draw on all the information you studied in the module.

These assignments are the means for you to demonstrate your analytic, assessment, reporting, and critiquing skills, as well as to explore topics of interest in greater depth than the class can do as a whole. The purposes of the assignments are to:

Consult the Course Calendar for assignment due dates.

Preparing and Submitting Assignments

Prepare your written assignments using whatever word processing program you have on your computer. Include your name at the top of the paper, as well as the course name and code and the semester and year in which you are enrolled.

Before submitting your first assignment, check with your mentor to determine whether your word processing software is compatible with your mentor's software. If so, you can submit your work as you prepared it. If not, save your assignment as a rich-text (.rtf) file, using the Save As command of your software program. Rich text retains basic formatting and can be read by any other word processing program.

When satisfied that your assignment represents your best work, submit it to your mentor.

Midterm Examination

The midterm is a proctored online exam. It is two hours long and covers all material assigned in Modules 1 through 6. It consists of multiple choice questions and identifications.

The exam is closed-book. This means that you may not bring any course materials to the exam site or any other reference sources or sources of information.

For the midterm, you are required to use the University's Online Proctor Service (OPS). Please refer to the "Examinations and Proctors" section of the Online Student Handbook (see General Information area of the course Web site) for further information about scheduling and taking online exams and for all exam policies and procedures. You are strongly advised to schedule your exam within the first week of the semester.

Online exams are administered through the course Web site. Consult the Course Calendar for the official dates of exam weeks.

Statement about Cheating

You are on your honor not to cheat during an exam. Cheating means:

If there is evidence that you have cheated or plagiarized in an exam, the exam will be declared invalid, and you will fail the course.

Final Project

You are required to complete and submit a final project during the last week of the semester in which you are enrolled. The final project consists of a business plan.

For the final project you will prepare a 1,050- to 1,400-word paper (4.5 to 5.5 pages double-spaced) in which you develop a business plan for an e-commerce product or service and discuss the reasoning behind your plan elements and choices. The product or service may be a stand-alone Internet offering ("pure play") or one that complements a brick-and-mortar business. It may be a new offering or an existing product, but it should be your particular version.

You will be given directions about how to prepare and submit the business plan in the Final Project area of the course site. You may submit the project any time during the last week of the semester, but you must submit it no later than midnight Saturday (eastern time) of that week. (See Course Calendar). If you are on a course extension, you will need to arrange with your mentor a time to submit the final project.


Your grade in the course will be determined as follows:

All activities will receive a numerical grade of 0–100. You will receive a score of 0 for any work not submitted. Your final grade in the course will be a letter grade. Letter grade equivalents for numerical grades are as follows:






























Below 60

To receive credit for the course, you must earn a letter grade of C or better (for an area of study course) or D or better (for a course not in your area of study), based on the weighted average of all assigned course work (e.g., exams, assignments, discussion postings, etc.).


First Steps to Success

To succeed in this course, take the following first steps:

Study Tips

Consider the following study tips for success:


Thomas Edison State University is committed to maintaining academic quality, excellence, and honesty. The University expects all members of its community to share the commitment to academic integrity, an essential component of a quality academic experience.

Students at Thomas Edison State University are expected to exhibit the highest level of academic citizenship. In particular, students are expected to read and follow all policies, procedures, and program information guidelines contained in publications; pursue their learning goals with honesty and integrity; demonstrate that they are progressing satisfactorily and in a timely fashion by meeting course deadlines and following outlined procedures; observe a code of mutual respect in dealing with mentors, staff, and other students; behave in a manner consistent with the standards and codes of the profession in which they are practicing; keep official records updated regarding changes in name, address, telephone number, or e-mail address; and meet financial obligations in a timely manner. Students not practicing good academic citizenship may be subject to disciplinary action including suspension, dismissal, or financial holds on records.

All members of the University community are responsible for reviewing the Academic Code of Conduct Policy in the University Catalog and online at

Academic Dishonesty

Thomas Edison State University expects all of its students to approach their education with academic integrity—the pursuit of scholarly activity free from fraud and deception. All mentors and administrative staff members at the University insist on strict standards of academic honesty in all courses. Academic dishonesty undermines this objective. Academic dishonesty can take the following forms:


Thomas Edison State University is committed to helping students understand the seriousness of plagiarism, which is defined as using the work and ideas of others without proper citation. The University takes a strong stance against plagiarism, and students found to be plagiarizing are subject to discipline under the academic code of conduct policy.

If you copy phrases, sentences, paragraphs, or whole documents word-for-word—or if you paraphrase by changing a word here and there—without identifying the author, or without identifying it as a direct quote, then you are plagiarizing. Please keep in mind that this type of identification applies to Internet sources as well as to print-based sources. Copying and pasting from the Internet, without using quotation marks and without acknowledging sources, constitutes plagiarism. (For information about how to cite Internet sources, see Online Student Handbook > Academic Standards > “Citing Sources.”)

Accidentally copying the words and ideas of another writer does not excuse the charge of plagiarism. It is easy to jot down notes and ideas from many sources and then write your own paper without knowing which words are your own and which are someone else’s. It is more difficult to keep track of each and every source. However, the conscientious writer who wishes to avoid plagiarizing never fails to keep careful track of sources.

Always be aware that if you write without acknowledging the sources of your ideas, you run the risk of being charged with plagiarism.

Clearly, plagiarism, no matter the degree of intent to deceive, defeats the purpose of education. If you plagiarize deliberately, you are not educating yourself, and you are wasting your time on courses meant to improve your skills. If you plagiarize through carelessness, you are deceiving yourself.

For examples of unintentional plagiarism, advice on when to quote and when to paraphrase, and information about writing assistance, click the links provided below.

Examples of Unintentional Plagiarism

When to Quote and When to Paraphrase

Writing Assistance at Smarthinking

Disciplinary Process for Plagiarism

Acts of both intentional and unintentional plagiarism violate the Academic Code of Conduct.

If an incident of plagiarism is an isolated minor oversight or an obvious result of ignorance of proper citation requirements, the mentor may handle the matter as a learning exercise. Appropriate consequences may include the completion of tutorials, assignment rewrites, or any other reasonable learning tool in addition to a lower grade for the assignment or course. The mentor will notify the student and appropriate dean of the consequence by e-mail.

If the plagiarism appears intentional and/or is more than an isolated incident, the mentor will refer the matter to the appropriate dean, who will gather information about the violation(s) from the mentor and student, as necessary. The dean will review the matter and notify the student in writing of the specifics of the charge and the sanction to be imposed.

Possible sanctions include:

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