Syllabus for MAR-335
New Product Development and Marketing
Welcome to New Product Development and Marketing (MAR-335). The development of a new product, especially when that new product is part of an existing product line, is a multidimensional process. It involves branding and promotional strategies, product assessment and redesign, and other key product decisions that support corporate revenue strategies. The focus of this course is the development of new products and the launch of these products as part of an overall product portfolio.
The critical themes of this course are the new product development process and the application of theory to practical business situations.
The course offers you a variety of learning exercises and activities to enhance and reinforce your understanding of new product development and product management.
After completing this course, you should be able to:
- Perform a strategic marketing analysis of competitors, customers, and the marketing environment.
- Analyze the attractiveness of potential product markets and define new opportunities for product development.
- Define strategic decision points in the new product development process.
- Develop marketing strategies for both new and existing products.
- Assess the financial implications for the marketing of both new and existing products.
You will need the following textbook to do the work of the course. The required textbook is available from the University's textbook supplier, MBS Direct.
- Crawford, C. M., & Di Benedetto, C. A. (2011). New products management (10th ed.). McGraw Hill/Higher Education.
Note: In many cases links to various Web-based resources are included as part of your individual activities. These links, which appear in the activities themselves, are provided to help you in completing your written work and in preparing your marketing plan.
New Product Development and Marketing is a three-credit online course, consisting of five modules. Modules include an overview, critical themes, objectives, study materials, and activities. Module titles are listed below.
- Module 1: An Overview of New Product Management
- Module 2: Concept Generation
- Module 3: Evaluating the Product Concept
- Module 4: Developing the Product
- Module 5: Product Launch and Market Planning
For your formal work in the course, you are required to participate in online discussion forums and to complete written assignments (case analyses/studies and a New Product Development Project). See below for more details.
Consult the Course Calendar for assignment due dates.
In addition to an ungraded but required discussion in Module 1 titled Introductions Forum, New Product Development and Marketing features a graded online discussion in each of the five modules.
Included among the discussion forums is a "Class Lounge," which you can use throughout the semester to converse, post comments, ask questions, and share information about course-related topics and issues.
Communication among fellow students and with the mentor is a critical component of online learning. Participation in online discussions involves two distinct activities: an initial response to a posted question (discussion thread) and at least two subsequent comments on classmates' responses.
Meaningful participation is relevant to the content, adds value, and advances the discussion. Comments such as "I agree" and "ditto" are not considered value-adding participation. Therefore, when you agree or disagree with a classmate, the reading, or your mentor, state and support your agreement or disagreement. You will be evaluated on the quality and quantity of your participation. Responses and comments should be properly proofread and edited, professional, and respectful.
New Product Development and Marketing requires you to submit a series written assignments to your instructor for evaluation and grading. In addition to written assignments in the form of case analyses or studies in Modules 1, 2, and 4, you must also submit a New Product Development Project consisting of four separate parts in Modules 2, 3, 4, and 5, respectively.
Take the time to familiarize yourself with the written assignments questions before you begin each module. Conversely, be sure to complete all relevant readings before answering the questions. Before you begin to write, you might find it helpful to outline your answers, listing points you wish to make and the examples that support your ideas.
Do not copy answers from the textbook. Creative thinking and your own wording are important aspects of an effective answer. When you have completed an activity, proofread your answers for correct grammar, spelling, etc., and be certain you have answered the questions completely.
Prepare your written assignments using whatever word processing program you have on your computer. Include your name at the top of the paper, as well as the course name and code and the semester and year in which you are enrolled.
GRADING AND EVALUATION
Your grade in the course will be determined as follows:
- Online discussions—20%
- Case Analysis 1.05—10%
- Case Analysis 2.04—10%
- Case Study 4.04—10%
- New Product Development Project - Part 1: 2.05—10%
- New Product Development Project - Part 2: 3.04—10%
- New Product Development Project - Part 3: 4.05—15%
- New Product Development Project - Part 4: 5.04—15%
All activities will receive a numerical grade of 0–100. You will receive a score of 0 for any work not submitted. Your final grade in the course will be a letter grade. Letter grade equivalents for numerical grades are as follows:
To receive credit for the course, you must earn a letter grade of C or better (for an area of study course) or D or better (for a course not in your area of study), based on the weighted average of all assigned course work (e.g., exams, assignments, discussion postings, etc.).
STRATEGIES FOR SUCCESS
First Steps to Success
To succeed in this course, take the following first steps:
- Read carefully the entire Syllabus, making sure that all aspects of the course are clear to you and that you have all the materials required for the course.
- Take the time to read the entire Online Student Handbook. The Handbook answers many questions about how to proceed through the course, how to schedule exams, and how to get the most from your educational experience at Thomas Edison State University.
- Familiarize yourself with the learning management systems environment—how to navigate it and what the various course areas contain. If you know what to expect as you navigate the course, you can better pace yourself and complete the work on time.
- If you are not familiar with Web-based learning be sure to review the processes for posting responses online and submitting activities before class begins.
Consider the following study tips for success:
- To stay on track throughout the course, begin each week by consulting the Course Calendar. The Calendar provides an overview of the course and indicates due dates for submitting activities, posting discussions, and scheduling and taking examinations.
- Check Announcements regularly for new course information.
Thomas Edison State University is committed to maintaining academic quality, excellence, and honesty. The University expects all members of its community to share the commitment to academic integrity, an essential component of a quality academic experience.
Students at Thomas Edison State University are expected to exhibit the highest level of academic citizenship. In particular, students are expected to read and follow all policies, procedures, and program information guidelines contained in publications; pursue their learning goals with honesty and integrity; demonstrate that they are progressing satisfactorily and in a timely fashion by meeting course deadlines and following outlined procedures; observe a code of mutual respect in dealing with mentors, staff, and other students; behave in a manner consistent with the standards and codes of the profession in which they are practicing; keep official records updated regarding changes in name, address, telephone number, or e-mail address; and meet financial obligations in a timely manner. Students not practicing good academic citizenship may be subject to disciplinary action including suspension, dismissal, or financial holds on records.
All members of the University community are responsible for reviewing the Academic Code of Conduct Policy in the University Catalog and online at www.tesu.edu.
Thomas Edison State University expects all of its students to approach their education with academic integrity—the pursuit of scholarly activity free from fraud and deception. All mentors and administrative staff members at the University insist on strict standards of academic honesty in all courses. Academic dishonesty undermines this objective. Academic dishonesty can take the following forms:
- Gaining or providing unauthorized access to examinations or using unauthorized materials during exam administration
- Submitting credentials that are false or altered in any way
- Plagiarizing (including copying and pasting from the Internet without using quotation marks and without acknowledging sources)
- Forgery, fabricating information or citations, or falsifying documents
- Submitting the work of another person in whole or in part as your own (including work obtained through document sharing sites, tutoring schools, term paper companies, or other sources)
- Submitting your own previously used assignments without prior permission from the mentor
- Facilitating acts of dishonesty by others (including making tests, papers, and other course assignments available to other students, either directly or through document sharing sites, tutoring schools, term paper companies, or other sources)
- Tampering with the academic work of other students
Thomas Edison State University is committed to helping students understand the seriousness of plagiarism, which is defined as using the work and ideas of others without proper citation. The University takes a strong stance against plagiarism, and students found to be plagiarizing are subject to discipline under the academic code of conduct policy.
If you copy phrases, sentences, paragraphs, or whole documents word-for-word—or if you paraphrase by changing a word here and there—without identifying the author, or without identifying it as a direct quote, then you are plagiarizing. Please keep in mind that this type of identification applies to Internet sources as well as to print-based sources. Copying and pasting from the Internet, without using quotation marks and without acknowledging sources, constitutes plagiarism. (For information about how to cite Internet sources, see Online Student Handbook > Academic Standards > “Citing Sources.”)
Accidentally copying the words and ideas of another writer does not excuse the charge of plagiarism. It is easy to jot down notes and ideas from many sources and then write your own paper without knowing which words are your own and which are someone else’s. It is more difficult to keep track of each and every source. However, the conscientious writer who wishes to avoid plagiarizing never fails to keep careful track of sources.
Always be aware that if you write without acknowledging the sources of your ideas, you run the risk of being charged with plagiarism.
Clearly, plagiarism, no matter the degree of intent to deceive, defeats the purpose of education. If you plagiarize deliberately, you are not educating yourself, and you are wasting your time on courses meant to improve your skills. If you plagiarize through carelessness, you are deceiving yourself.
For examples of unintentional plagiarism, advice on when to quote and when to paraphrase, and information about writing assistance and originality report checking, click the links provided below.
Examples of Unintentional Plagiarism
When to Quote and When to Paraphrase
Writing Assistance at Smarthinking
Originality Report Checking at Turnitin
Disciplinary Process for Plagiarism
Acts of both intentional and unintentional plagiarism violate the Academic Code of Conduct.
If an incident of plagiarism is an isolated minor oversight or an obvious result of ignorance of proper citation requirements, the mentor may handle the matter as a learning exercise. Appropriate consequences may include the completion of tutorials, assignment rewrites, or any other reasonable learning tool in addition to a lower grade for the assignment or course. The mentor will notify the student and appropriate dean of the consequence by e-mail.
If the plagiarism appears intentional and/or is more than an isolated incident, the mentor will refer the matter to the appropriate dean, who will gather information about the violation(s) from the mentor and student, as necessary. The dean will review the matter and notify the student in writing of the specifics of the charge and the sanction to be imposed.
Possible sanctions include:
- Lower or failing grade for an assignment
- Lower or failing grade for the course
- Rescinding credits
- Rescinding certificates or degrees
- Recording academic sanctions on the transcript
- Suspension from the University
- Dismissal from the University
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