Syllabus for MAR-479

APPLIED MARKETING PRACTICES


COURSE DESCRIPTION

Welcome to Applied Marketing Practices (MAR-479). This course is designed to bring together both the marketing theory you have encountered in other courses and the practical experience you have from your own work-related experiences.

You will learn to apply the knowledge and experience that you already have to a "real world" situation. During this course, you will have the opportunity develop a complete marketing plan for a new business (Marketing Plan). You can then use this work as a portfolio of your work for current and prospective employers.

The critical themes present in this course are centered on the development of a strategic approach to planning, the utilization of knowledge acquired from previous business courses, and the application of theory to practical business situations.

COURSE TOPICS

COURSE OBJECTIVES

After completing this course, you should be able to:

CO1        Explain the components of marketing planning and how it is used in organizations.

CO2        Identify and evaluate opportunities in the marketing environment.

CO3        Design and conduct basic marketing research to gather information for the formulation of a marketing strategy.

CO4        Analyze and select appropriate target markets for the proposed business or product.

CO5        Design a marketing strategy for the launch of the proposed business or product.

CO6        Develop an implementation plan and financial projections for the marketing plan.

CO7        Complete a portfolio of your work that illustrates your ability to develop and apply marketing strategy.

COURSE MATERIALS

You will need the following materials to do the work of the course. The required textbook is available from the University’s textbook supplier, MBS Direct.

Required Textbook

ISBN 978-0078028946

COURSE STRUCTURE

Applied Marketing Practices is a three-credit online course that is organized into five modules. Modules include an overview, topics, learning objectives, study materials, and activities.

During modules 2, 3, 4,and 5 you are required to submit assignments associated with the Marketing Plan you will submit at the end of the course.

ASSESSMENT METHODS

For your formal work in the course, you are required to participate in online discussion forums, complete written assignments, and complete a final project. See below for details.

Consult the Course Calendar for due dates.

Discussion Forums

In addition to an ungraded but required Introductions Forum in Module 1, this course includes five graded discussion forums.

Communication among fellow students and with the mentor is a critical component of online learning. Participation in online discussions involves two distinct activities: an initial response to a posted question (discussion thread) and at least two subsequent comments on classmates' responses.

Meaningful participation is relevant to the content, adds value, and advances the discussion. Comments such as "I agree" and "ditto" are not considered value-adding participation. Therefore, when you agree or disagree with a classmate, the reading, or your mentor, state and support your agreement or disagreement. You will be evaluated based on the Discussion Forum rubric that can be found in the Evaluation Rubrics folder in Moodle. Responses and comments should be properly proofread and edited, professional, and respectful.

Written Assignments

You are required to submit seven written assignments. Please reference the Evaluation Rubrics folder in Moodle to view a grading rubric for each of the written assignments in this course.

Take the time to familiarize yourself with the written assignment questions before you begin each module. Conversely, be sure to complete all relevant readings before answering the questions. Before you begin to write, you might find it helpful to outline your answers, listing points you wish to make and the examples that support your ideas.

Do not copy answers from the textbook. Creative thinking and your own wording are important aspects of an effective answer. When you have completed an assignment, proofread your answers for correct grammar, spelling, etc., and be certain you have answered the questions completely.

Prepare your written assignments using whatever word processing program you have on your computer. Include your name at the top of the paper, as well as the course name and code and the semester and year in which you are enrolled.

Marketing Plan Assignments

You are required to complete four Marketing Plan assignments in modules 2, 3, 4, and 5. These activities will be the basis for your final project. Please reference the Evaluation Rubrics folder in Moodle to view a grading rubric for each of the written assignments in this course.

Final Project

You are required to submit a final project in the form of a marketing plan. The Marketing Plan assignments from Modules 2-5 will be combined and revised to create one comprehensive plan that serves as your Final Project in this course. See the Final Project area of the course for more details. Please reference the Evaluation Rubrics folder in Moodle to view a grading rubric for the Final Project.

GRADING AND EVALUATION

Your grade in the course will be determined as follows:

All activities will receive a numerical grade of 0–100. You will receive a score of 0 for any work not submitted. Your final grade in the course will be a letter grade. Letter grade equivalents for numerical grades are as follows:

A

=

93–100

C+

=

78–79

A–

=

90–92

C

=

73–77

B+

=

88–89

C–

=

70–72

B

=

83–87

D

=

60–69

B–

=

80–82

F

=

Below 60

To receive credit for the course, you must earn a letter grade of C or better (for an area of study course) or D or better (for a course not in your area of study), based on the weighted average of all assigned course work (e.g., exams, assignments, discussion postings, etc.).

STRATEGIES FOR SUCCESS

First Steps to Success

To succeed in this course, take the following first steps:

Study Tips

Consider the following study tips for success:

ACADEMIC INTEGRITY

Thomas Edison State University is committed to maintaining academic quality, excellence, and honesty. The University expects all members of its community to share the commitment to academic integrity, an essential component of a quality academic experience.

Students at Thomas Edison State University are expected to exhibit the highest level of academic citizenship. In particular, students are expected to read and follow all policies, procedures, and program information guidelines contained in publications; pursue their learning goals with honesty and integrity; demonstrate that they are progressing satisfactorily and in a timely fashion by meeting course deadlines and following outlined procedures; observe a code of mutual respect in dealing with mentors, staff, and other students; behave in a manner consistent with the standards and codes of the profession in which they are practicing; keep official records updated regarding changes in name, address, telephone number, or e-mail address; and meet financial obligations in a timely manner. Students not practicing good academic citizenship may be subject to disciplinary action including suspension, dismissal, or financial holds on records.

All members of the University community are responsible for reviewing the Academic Code of Conduct Policy in the University Catalog and online at www.tesu.edu.

Academic Dishonesty

Thomas Edison State University expects all of its students to approach their education with academic integrity—the pursuit of scholarly activity free from fraud and deception. All mentors and administrative staff members at the University insist on strict standards of academic honesty in all courses. Academic dishonesty undermines this objective. Academic dishonesty can take the following forms:

Plagiarism

Thomas Edison State University is committed to helping students understand the seriousness of plagiarism, which is defined as using the work and ideas of others without proper citation. The University takes a strong stance against plagiarism, and students found to be plagiarizing are subject to discipline under the academic code of conduct policy.

If you copy phrases, sentences, paragraphs, or whole documents word-for-word—or if you paraphrase by changing a word here and there—without identifying the author, or without identifying it as a direct quote, then you are plagiarizing. Please keep in mind that this type of identification applies to Internet sources as well as to print-based sources. Copying and pasting from the Internet, without using quotation marks and without acknowledging sources, constitutes plagiarism. (For information about how to cite Internet sources, see Online Student Handbook > Academic Standards > “Citing Sources.”)

Accidentally copying the words and ideas of another writer does not excuse the charge of plagiarism. It is easy to jot down notes and ideas from many sources and then write your own paper without knowing which words are your own and which are someone else’s. It is more difficult to keep track of each and every source. However, the conscientious writer who wishes to avoid plagiarizing never fails to keep careful track of sources.

Always be aware that if you write without acknowledging the sources of your ideas, you run the risk of being charged with plagiarism.

Clearly, plagiarism, no matter the degree of intent to deceive, defeats the purpose of education. If you plagiarize deliberately, you are not educating yourself, and you are wasting your time on courses meant to improve your skills. If you plagiarize through carelessness, you are deceiving yourself.

For examples of unintentional plagiarism, advice on when to quote and when to paraphrase, and information about writing assistance and originality report checking, click the links provided below.

Examples of Unintentional Plagiarism

When to Quote and When to Paraphrase

Writing Assistance at Smarthinking

Similarity Report Checking at Turnitin

Disciplinary Process for Plagiarism

Acts of both intentional and unintentional plagiarism violate the Academic Code of Conduct.

If an incident of plagiarism is an isolated minor oversight or an obvious result of ignorance of proper citation requirements, the mentor may handle the matter as a learning exercise. Appropriate consequences may include the completion of tutorials, assignment rewrites, or any other reasonable learning tool in addition to a lower grade for the assignment or course. The mentor will notify the student and appropriate dean of the consequence by e-mail.

If the plagiarism appears intentional and/or is more than an isolated incident, the mentor will refer the matter to the appropriate dean, who will gather information about the violation(s) from the mentor and student, as necessary. The dean will review the matter and notify the student in writing of the specifics of the charge and the sanction to be imposed.

Possible sanctions include:

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