ENC-1010 Writing for Success

Effective writing is one of the skills most often cited by employers as essential to their employees' success. In this introductory course, students develop skills critical for both academic and career success through writing material that is intended to inform by providing unbiased facts. Students are guided through activities that help them understand the writing process, develop the ability to succinctly state and support their thesis statements and point of view, identify and incorporate information from outside sources, and customize their writing for specific target audiences. Students share their progress throughout the term in short essays and workshop discussions. The course culminates with the opportunity to identify a problem affecting the student's life, attempting to solve it through careful research and logical argumentation, and communicating the findings verbally and in writing.

Study Methods:

Guided Study (ENC-101-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (ENC-101-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (ENC-101-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Self-Directed Courses (ENC-101-SD): This course is offered every term.

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

ENC-1020 Writing for Success II

Are you ready to take your writing skills to the next level? This course explores reliable research methods, ethical use of sources and other writing tools, effective organizational and rhetorical strategies, and engagement with the writing process. A highlight of this course is its practical application and focus on writing for real-world target audiences. Students will choose an issue affecting their lives at home, at school, at work, or in their communities to research and analyze. The skills and knowledge from this course will benefit students in a wide range of disciplines and careers as they learn how to use research to identify, analyze, and evaluate the complex problems and issues that affect our world.

Advisory: It is advisable to have knowledge in a course equivalent to ENC-1010: Writing for Success with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge.

Study Methods:

Guided Study (ENC-102-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (ENC-102-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (ENC-102-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Self-Directed Courses (ENC-102-SD): This course is offered every term.

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

COM-2090 Public Speaking

This course focuses on the skills necessary for effective public speaking: organizing materials, selecting appropriate content, developing a comprehensive outline, integrating visual aids effectively, and using an appropriate style of delivery. Students learn the principles of public speaking and critical thinking including the discovery and evaluation of arguments and evidence, organization, style, audience analysis and adaptation, speech composition, and presentation skills. This course prepares students to develop professional presentations in the increasingly diverse workplace.

BSN students: This course is offered 3 times per year during Session 2 of each 16 week Nursing Undergraduate term. Please check the School of Nursing Undergraduate Academic Calendar for dates and registration information.

Study Methods:

Nursing Online Courses (COM-209-NU):

Mar 2024

Online Courses (COM-209-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (COM-209-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

MAT-1210 College Algebra

This course builds upon the foundations of basic/intermediate algebra to further develop students' mathematical knowledge and professional skill set. Students in a wide range of disciplines and careers build real-world technical skills through the use of technology, data, and application modeling. This course also emphasizes critical thinking, logic, problem solving, and analytical skills. Topics include a review of pre-algebraic concepts, linear equations and inequalities, quadratic equations, functions (linear, quadratic, polynomial, exponential, and logarithmic), real-world applications using modeling and applying regression analysis to data.

Advisory: It is advisable to have knowledge in a course equivalent to MAT-1150: Intermediate Algebra with a grade of C or better to succeed in this course. Students are responsible for ensuring that they have the required knowledge. Bachelor of Science in Business Administration and Associate in Science in Business Administration students are recommended to take MAT-1190: Quantitative Business Analysis or MAT-1210: College Algebra.

Study Methods:

Guided Study (MAT-121-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (MAT-121-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (MAT-121-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

SOS-1100 Fact, Fiction, or Fake? Information Literacy Today

We are bombarded with information every day. It comes at us from all directions - from our social media feeds, traditional news outlets, advertisements and commercials, assigned readings in college courses, and from friends and family members. This is a regular part of daily life in the "information age," but it can be difficult to make sense of so much information coming at us from different directions. How do we know what information to trust, and what information is "fake or fiction"? In what ways do our own beliefs and perceptions shape how we use information? How can we identify the most reliable sources of information in our courses, careers, and daily lives? In this course, students develop strategies for locating credible information; evaluate a variety of sources for credibility; learn how cognitive bias may influence how information is perceived; practice giving proper credit to the sources of the information; and learn how to apply these information literacy skills in their academic courses, career, and personal life.

BSN students: This course is offered 6 times per year during Session 1 and Session 2 of each 16 week Nursing Undergraduate term. Please check the 16 Week School of Nursing Undergraduate Academic Calendar for dates and registration information.

Study Methods:

Nursing Online Courses (SOS-110-NU):

Mar 2024

Online Courses (SOS-110-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

SOC-1010 Our Changing World: An Introduction to Sociology

Sociology sheds light on the diverse people and cultures of the United States and the world. The discipline helps humankind understand social change and social problems. This course introduces sociology, the scientific study of social behavior and interaction, as a field with broad application for understanding social activity and addressing social problems. Students will develop their sociological imagination and will be introduced to sociological research skills. The course explores topics related to diversity and inequity at multiple levels and emphasizes how social structure impacts the decisions and actions of people based on group membership, including race, ethnicity, class and gender.

Study Methods:

e-Pack® (SOC-101-EP):
(e-PackĀ® courses are not included in Zero Textbook Cost options)

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Guided Study (SOC-101-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (SOC-101-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (SOC-101-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Self-Directed Courses (SOC-101-SD): This course is offered every term.

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

ETH-2200 Leading the Way: A Path Towards Ethical Leadership

Whenever a new corporate scandal emerges, society asks, how could this happen? How could there have been such a failure in leadership? At the turn of the 21st century, scandal after scandal came to light and in reaction, ethical leadership as a contemporary field of study began to take shape. The formative research studies argued that, not only was ethical leadership a moral imperative, it stood to make managers more effective, employees more productive, and organizations more successful. This course traces the path toward ethical leadership, examining how thoughts on leadership have changed over time and how they have been inspired by philosophical ethical theories. Exploration of how ethics can be applied to professional and personal endeavors sheds light on why ethical leadership matters in everyday life.

Study Methods:

Online Courses (ETH-220-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

POS-1100 American Government

This course offers a thought-provoking survey of what the American government does and why it matters. Students will engage in a multimedia exploration of the essential characteristics of the American political system, including the roles and responsibilities of political institutions, the effects of the media and interest groups on political outcomes, and the debates that are intrinsic to American politics. This course will help students develop the critical-thinking skills needed to navigate the American political landscape and recognize that political knowledge promotes democratic values and strengthens the political process.

BSN students: This course is offered 3 times per year during Session 2 of each 16 week Nursing Undergraduate term. Please check the 16 Week School of Nursing Undergraduate Academic Calendar for dates and registration information.

Study Methods:

e-Pack® (POS-110-EP):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Nursing Online Courses (POS-110-NU):

Mar 2024

Online Courses (POS-110-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

SOC-2100 Marriage and the Family

This course is an introductory course in the sociology of marriage and the family. It explores the various sociological approaches to studying the family, the varieties of family forms, and problems facing American families. The course will begin by defining marriage and family and recognizing the commonality and diversity of experiences among families. The course also examines the ways in which families vary by social class, race, gender, and sexuality and how the material conditions of people's lives shape their attitudes and behaviors. Diversity and change are central themes when studying trends in family life in the United States. This course will explore the complexities of marriage and family, helping students to develop an appreciation for the changes that have shaped families today.

Study Methods:

e-Pack® (SOC-210-EP):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Guided Study (SOC-210-GS):

Mar 2024

Online Courses (SOC-210-OL):

Mar 2024

TECEP® Examination (SOC-210-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

HIS-1130 American History I

American History I provides a broad-based history of the origin and growth of the United States from the arrival of the first European settlers up to and including the period of the Civil War. The story of the United States is about diversified cultures and great public events, many peoples living together in a single land, and a war that is still being fought in many sections of the land.

Study Methods:

Online Courses (HIS-113-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

FIL-1100 Exploring American Cinema

Movies have been called "the art form of the 20th century," and Hollywood has been described as "the Dream Factory." This course examines how American motion pictures have weaved their powerful spell on generations of moviegoers - including today's motion picture fans. How did classic Hollywood films tell their stories? What was their "visual language?" How did the history of the studios help to shape the movies? In this course students watch, read about, and examine films of various genres including the Western, film noir, screwball comedy, and horror. This course also explores modern Hollywood topics such as film franchises and the equal representation and diversity in films.

Study Methods:

Guided Study (FIL-110-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (FIL-110-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

SOC-2910 Criminology

This course provides a comprehensive exploration of criminology, aiming to help students develop a solid understanding of the causes, consequences, and responses to crime within society. Through an interdisciplinary approach, students will examine various theories, methods, and perspectives used to study crime and criminal behavior. Students will explore policies and evidence-based prevention strategies within the field of criminology. Course topics include the criminal justice system, existing research methods, how crime is measured, classical school thinking, positivism, theories influenced by functionalism, the role of symbolic interactionism in criminological theories, conflict theory-influenced philosophies from the past to the present, and the relationship between theory, research, and policy.

Study Methods:

Online Courses (SOC-291-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

HIS-1140 American History II

American History II is a continuation of American History I. It begins with the period of Reconstruction in the South immediately after the Civil War and continues into the 21st century. The course covers the social, economic, and political development of the nation. The issues center on the transformation of the United States from an agrarian nation and a lesser member of the international community to a leading industrial power of the modern world.

Study Methods:

Online Courses (HIS-114-OL):

Mar 2024,  May 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

HIS-1210 Introduction to World History I

In Introduction to World History I, students will explore the global structures and transnational forces that have shaped history, from prehistory, through the emergence of agriculture and urban centers, to 1492. Students in this course will examine both the distinctive characteristics of individual societies and the connections that have linked the fortunes of different societies as well as comparisons of major societies. The course will chronologically highlight the traditions of global regions and their encounters with one another, including the Middle East, Europe, South Asia, East Asia, and the Americas. The historical material will enable students to recognize the twin themes of tradition and encounters. Students will engage in comparative analysis of different societies, and their religious and cultural differences, as well as the expanding global trade and technology networks.

Study Methods:

Online Courses (HIS-121-OL):

May 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

HUM-1030 Introduction to the Humanities III: Music

This course discusses and helps students appreciate representative works of Western music in relation to their historical contexts. The course takes a three pronged approach. First, it examines the historical, social, political, and religious environments that shaped the composers under study and their musical styles. Second, it focuses on certain representative works as examples of their times and as objects of art unto themselves. Finally, it develops listening skills and a musical vocabulary that allows students to isolate and identify certain types of musical phenomena. Students will emerge from the course with an expanded appreciation of the language of music. Course content is drawn from the Teaching Company's "How to Listen to and Understand Great Music" by Dr. Robert Greenberg.

Study Methods:

Online Courses (HUM-103-OL):

Mar 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

PHI-1300 Introduction to Critical Reasoning

The aim of this course is to give students the opportunity to acquire critical-thinking tools to analyze and evaluate knowledge claims. Students will acquire the skills to develop a critical attitude to cultural stereotypes and biases through readings, web resources journal assignments, and self-check assessments. Critical-reasoning tools are crucial to making informed decisions so that when students are faced with difficult situations in their professional or private lives, they will be able to make appropriate reasoning choices. The skills and knowledge students obtain in the course can also assist them with studies of other disciplines, such as psychology, history, English, political science, communication science, healthcare, development studies, sociology, and public administration.

Study Methods:

Online Courses (PHI-130-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (PHI-130-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

EAS-1010 General Earth Science

In General Earth Science students will discover how science has investigated the origin, structure, and operation of planet Earth. Beginning with the Big Bang 13.7 billion years ago, the course will chronicle how the solar system and Earth were formed, the physical makeup of the planet, and the processes that result in its continuous transformation. Topics of particular emphasis will include the role and structure of the atmosphere, the movement of tectonic plates, earthquakes, volcanism, the formation and topography of ocean basins, the forms of erosion, and causes and impact of climate change.

Study Methods:

Online Courses (EAS-101-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

BIO-2080 The Science of Nutrition

The Science of Nutrition is designed to provide students with the foundational knowledge of basic nutritional science. This includes an understanding of the function of the chemical components of foods, including nutrients, vitamins, minerals, and water, and their role in human metabolism. Information on food selection, diet, and health will also be investigated.

Study Methods:

Online Courses (BIO-208-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (BIO-208-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

ACC-1010 Principles of Financial Accounting

This course introduces students to key accounting principles used to record real-world business transactions, prepare financial statements, and interpret a company's financial performance. Accounting is often called "the language of business" because it provides external stakeholders such as investors and creditors as well as internal stakeholders such as management with the financial information necessary to make well-informed business decisions. In this course, students learn how to prepare the financial reports that are used by external parties in real-world situations. Key points of study include the accounting cycle, merchandising operations, cash and other financial assets, long-term assets including property and intangibles, current and long-term liabilities, components of stockholders' equity, and the statement of cash flows.

Study Methods:

e-Pack® (ACC-101-EP):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Guided Study (ACC-101-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (ACC-101-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (ACC-101-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

ACC-1020 Principles of Managerial Accounting

This course focuses on the internal use of financial information and reports to inform and support business decisions. Instead of providing data about the company to outsiders, managerial accounting focuses on giving insiders the information that will help them run the firm successfully. In this course, students learn to identify global influences on business, classify operational costs, assign costs to products, prepare budgets, analyze variances, and evaluate performance using a variety of metrics.

Advisory: It is advisable to have knowledge in a course equivalent to ACC-1010: Principles of Financial Accounting, with a grade of C or better, to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required.

Study Methods:

e-Pack® (ACC-102-EP):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Guided Study (ACC-102-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (ACC-102-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (ACC-102-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

CIS-1070 Computer Concepts and Applications

This course provides an overview of computer systems with a focus on historical development, hardware, application software, programming considerations, multimedia, communications, and the utilization of internet resources. Students are also engaged with research and applications pertinent to the purchase of computer systems, installation considerations, computer maintenance, the role of information systems within an organization, and system analysis and design. Careers in the computer field, security best practices, ethical guidelines, and privacy issues are also examined throughout the course. The "laboratory" portion of the course features the use of an office suite application environment.

Study Methods:

e-Pack® (CIS-107-EP):
(e-PackĀ® courses are not included in Zero Textbook Cost options)

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Guided Study (CIS-107-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (CIS-107-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (CIS-107-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

LAW-2010 Business Law

Business Law introduces the concepts and applications of laws that affect the business enterprise. Identification of the sources of law, including the courts, administrative agency rules and regulations, executive orders, and judicial decisions will be addressed. The law of contract, sales, and agency will be covered in detail while a distinction is drawn between traditional and online versions of each. Additionally, remedies for breach of these agreements will be covered. Business crimes will also be discussed, in addition to potential tort liability arising from criminal acts. Strict liability and product liability will be explored.

Study Methods:

Guided Study (LAW-201-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (LAW-201-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024,  Jul 2024

Self-Directed Courses (LAW-201-SD): This course is offered every term.

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

MAN-2100 Principles of Management

This course introduces students to the theory and practice of organizational management. The emphasis of the course is to help students develop the skills and knowledge needed to successfully manage an organization. This course is especially relevant to those who are currently serving in, or aspire to be promoted to, supervisory and managerial positions within private, public, or federal sector organizations. To achieve this outcome, the course explores management from the perspective of planning, organizing, controlling, leading, and staff development. Specific topics addressed include leadership, teamwork, motivating employees, decision making, conflict, organizational culture and structure, stakeholder management, business and corporate strategy, change management, and business ethics. Students will examine management as a function of controlling organizational resources for the purpose of achieving organizational goals and explore management's role in the efficient and effective use of resources.

Advisory: Students who completed MAN-3010: Principles of Management at Thomas Edison State University before August of 2018 should not take this course, as credit will not be awarded for both courses.

Study Methods:

e-Pack® (MAN-210-EP):
(e-PackĀ® courses are not included in Zero Textbook Cost options)

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (MAN-210-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

MKT-2010 Introduction to Marketing

Introduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution.

Advisory: Advisory: Students who completed MKT-3010: Introduction to Marketing at Thomas Edison State University before August of 2018 should not take this course, as credit will not be awarded for both courses.

Study Methods:

e-Pack® (MKT-201-EP):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Guided Study (MKT-201-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (MKT-201-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (MKT-201-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

FIN-3010 Principles of Finance

Principles of Finance serves as an introduction to financial management. Financial management is concerned with value and, when applied to firms, studies financial decision making and its impact on the value of the firm. Virtually all management decisions have financial implications, and the impact of these decisions on the value of the firm is the basis by which management is judged. Superior management produces superior financial decisions that lead to growth and increased valuation of the firm. This course considers specific financial decisions such as selecting among alternative investments (i.e., capital budgeting), the sources of the firm's finances (i.e., the optimal capital structure), the management of current assets and liabilities (i.e., working capital), and the tools of financial analysis. The course emphasizes analytical tools and their use in solving financial problems.

Advisory: It is advisable to have knowledge in a course equivalent to ACC-1010: Principles of Financial Accounting with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge.

Study Methods:

Guided Study (FIN-301-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (FIN-301-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

ECO-1110 Macroeconomics

Economists divide their discipline into two areas of study: microeconomics and macroeconomics. While both areas are rooted in the actions of households and businesses, the distinction between microeconomics and macroeconomics is that the former focuses on individual households and individual businesses and the latter focuses on aggregates, namely aggregate households and aggregate businesses and how a country's economy works. This course introduces the student to the generally accepted principles of macroeconomics. It acquaints the beginning student with an appreciation of the functions of economic systems, including various approaches to the organization of production and allocation of resources, and of policies to achieve national economic goals. Specific topics include the determination of national income, inflation, recession, output, the business cycle, employment, unemployment, and interest rates. Students will discuss monetary and fiscal policies as well as international economic issues.

Advisory: It is advisable that students have 3 credits of college-level mathematics.

Study Methods:

Guided Study (ECO-111-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (ECO-111-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

ECO-1120 Microeconomics

Microeconomics focuses on the actions of individual households and businesses and attempts to explain how their interaction impacts the economy. Students will examine individual consumer behavior to determine how individual and business decisions are made under various market structures. In particular, this course will explore issues related to elasticity, poverty and inequality, costs, and profit maximization in competition and in the monopoly setting, as well as issues of globalization. Students will consider these topics through a lens of ethics and social responsibility.

Study Methods:

Guided Study (ECO-112-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (ECO-112-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (ECO-112-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
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BUS-2100 Quantitative Skills for Business

Quantitative Skills for Business applies a reasoning and analytic approach to the theories, tools, and models associated with numerical decision making. Applying an application-driven modality for learning, the course presents empirically-oriented, data-driven scenarios. Scrutinizing these cases assists students in honing both their professional and consumer decision-making skill sets. Topics include formulating and presenting management information, statistical analysis, quality control and quality management, decision making under uncertainty, project management, and financial decision making. This course is also designed to measure a student's competency in quantitative reasoning/literacy, one of the institutional learning outcomes.

Advisory: Before enrolling in Quantitative Skills for Business, students should have successfully completed at least one college-level mathematics course such as MAT-1050: Applied Liberal Arts Mathematics or MAT-1210: College Algebra, or their equivalents.

Study Methods:

Online Courses (BUS-210-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
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STA-2010 Principles of Statistics

Principles of Statistics is designed to meet the needs of students across multiple disciplines and professions. As data becomes more prevalent in our world through advances in technology, there is a growing need to understand, analyze, and utilize these data effectively to make decisions. This course provides students with techniques needed to scientifically analyze data for statistical interpretation. Topics include types of statistics, data representations (tables, graphs, and charts), measures of location and variation, probability concepts, continuous and discrete distributions, confidence intervals, hypothesis tests, distribution-free tests, and regression and correlation analysis. The emphasis of the course is on the application of these statistical methods to solve real-world problems regardless of academic or professional discipline.

Advisory: It is advisable to have knowledge in a course equivalent to MAT-1210: College Algebra with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge.

Study Methods:

Guided Study (STA-201-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (STA-201-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (STA-201-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

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MAN-3730 Managerial Communications

Managerial Communications is an upper-level undergraduate course that explores key theories and strategies of contemporary organizational communications. It recognizes that challenges exist for creating and implementing effective communication both inside organizations – between individuals and groups, and outside organizations – with markets, partners, and influential third parties.

Study Methods:

Guided Study (MAN-373-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (MAN-373-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

TECEP® Examination (MAN-373-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

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MAN-3720 International Management

This course provides the student with knowledge of the complexities and opportunities of conducting business across national boundaries. Topics include international trade theory, foreign direct investment, and foreign exchange rates. Students will study the functions of management including diplomacy and the unique cultural customs and traditions that impact the business environment. International management topics such as various forms of business practices, business ethics, leadership, and human resource management will also be covered.

Advisory: It is advisable to have knowledge in a course equivalent to MAN-2100: Principles of Management with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge.

Study Methods:

Guided Study (MAN-372-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (MAN-372-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

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BUS-4210 Business Administration Capstone

Business Administration Capstone is a senior-level Capstone course that focuses on the development and implementation of strategy as a means to success in business. This course integrates concepts and applications from various functional areas of business. Relying heavily on case studies, the focus is on how managers engage in strategic thinking, planning, analysis, and execution to gain a sustained competitive advantage in the marketplace.

Advisory: Being the capstone course in the undergraduate business program, this course requires knowledge of accounting, finance, marketing, economics, and management. Thus, the following courses or their equivalents should be successfully completed before this course is taken: FIN-3010: Principles of Finance, MAN-2100: Principles of Management, MAR-2010: Principles of Marketing, ACC-1010: Principles of Financial Accounting, ACC-1020: Principles of Managerial Accounting, ECO-1110: Microeconomics, and ECO-1120: Macroeconomics with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge.

Study Methods:

Guided Study (BUS-421-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (BUS-421-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

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ACC-4010 Advanced Accounting I

Advanced Accounting I is the first semester of a two-semester sequence of courses that provide a review and introduction to both the concepts and technical issues associated with more advanced accounting topics. In this course complex consolidated financial statements will be addressed in detail, along with accounting for various types of subsidiary investments. In addition, interim and segmental reporting will be discussed. International operations and foreign exchange translations will also be covered in-depth, along with derivatives. Related professional pronouncements will be introduced as well.

Advisory: It is advisable to have completed ACC-2010: Intermediate Accounting I, with a grade of C or better, in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required.

Study Methods:

Online Courses (ACC-401-OL):

Apr 2024,  Jun 2024

Self-Directed Courses (ACC-401-SD): This course is offered every term.

Credits: 3

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ACC-4020 Advanced Accounting II

Advanced Accounting II is the second semester of a two-semester sequence of courses that provide review and introduction to both the concepts and technical issues associated with more advanced accounting topics. Topic coverage in this course will include an in-depth discussion of partnership accounting from initial formation to liquidation. In addition, governmental and not-for-profit accounting will be covered in detail. Finally, fiduciary accounting for estates and trusts and also debt restructuring will complete the topic coverage. Related professional pronouncements will be introduced during the term as well.

Advisory: It is advisable to have knowledge in a course equivalent to ACC-2010: Intermediate Accounting I, with a grade of C or better, to succeed in this course. It is also advisable to have successfully completed ACC-4010: Advanced Accounting I or its equivalent. Students are responsible for making sure they have the necessary knowledge. Working knowledge of Microsoft Excel is required.

Study Methods:

Online Courses (ACC-402-OL):

Mar 2024

Self-Directed Courses (ACC-402-SD): This course is offered every term.

Credits: 3

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ACC-4110 Auditing

Auditing is designed to provide students with the foundation needed to develop the skills required of an auditor. It focuses on the tools and processes necessary to complete an audit and includes a review of references and resources available on the internet. It also emphasizes the skills necessary for auditors to make sound judgments and recommendations. Students will review the auditing process by examining internal controls and audit evidence that helps auditors to render an opinion on the financial statements as a whole. Furthermore, students will learn to evaluate such controls and evidence in order to make a documented conclusion on the evidence reviewed. The role of a certified public accountant (CPA) on a certified audit engagement is covered in detail.

Advisory: It is advisable to have completed ACC-4010: Advanced Accounting I or ACC-2010: Intermediate Accounting I with grades of C or better, in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required.

Study Methods:

Online Courses (ACC-411-OL):

May 2024

Credits: 3

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ACC-3030 Cost Accounting

This course explores the world of cost accounting. It reviews the nature and calculation of costs associated with delivering products and services. Students will gain experience with the fundamental analytical tools that are utilized for cost accounting and in assessing how cost information can be used to make managerial decisions.

Advisory: It is advisable to have completed ACC-1010: Principles of Financial Accounting and ACC-2010: Intermediate Accounting I, with a grade of C or better, in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required.

System Requirement: This course requires access to a computer with Microsoft Word or a compatible word-processing program and Microsoft Excel or a compatible spreadsheet program.

Study Methods:

Online Courses (ACC-303-OL):

Apr 2024

Self-Directed Courses (ACC-303-SD): This course is offered every term.

Credits: 3

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ACC-4210 Federal Income Taxation

Federal Income Taxation is a one-semester course designed to help students learn the basics of federal income taxation of individuals. The course covers the basic tax calculations, filing status, gross income inclusions and exclusions, gain and loss recognition, business and personal deductions, tax credits, and filing requirements. It also looks briefly at the taxation of partnerships as well as that of corporations and special "S corporations".

Advisory: It is advisable to have completed ACC-1010: Principles of Financial Accounting, and ACC-1020: Principles of Managerial Accounting, with grades of C or better, in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required.

Study Methods:

Online Courses (ACC-421-OL):

Mar 2024,  May 2024

TECEP® Examination (ACC-421-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

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(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

ACC-2010 Intermediate Accounting I

Intermediate Accounting I is the first of a two-course sequence in financial accounting. Topics covered include accounting theory, a review of the accounting cycle, financial statements, time value of money, current assets, and operational assets as they apply to generally accepted accounting principles (GAAP) and International Financial Reporting Standards (IFRS). This course is essential for students who wish to pursue a major in accounting.

Advisory: It is advisable to have knowledge in a course equivalent to ACC-1020: Principles of Managerial Accounting, with a grade of C or better. Working knowledge of Microsoft Excel is required.

Study Methods:

Online Courses (ACC-201-OL):

Mar 2024,  May 2024

Self-Directed Courses (ACC-201-SD): This course is offered every term.

Credits: 3

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ACC-2020 Intermediate Accounting II

Intermediate Accounting II is the second of a two-course sequence in financial accounting. Accounting methods and procedures under generally accepted accounting principles (GAAP) and International Financial Reporting Standards (IFRS) will be covered in detail. Topics covered include investments, current liabilities and contingencies, bonds and long-term notes, leases, accounting for income taxes, pensions, shareholders' equity, earnings per share, share-based compensation, accounting errors, and the statement of cash flows. This course is essential for students who wish to pursue a major in accounting.

Advisory: It is advisable to have knowledge in a course equivalent to ACC-2010: Intermediate Accounting I, with a grade of C or better. Working knowledge of Microsoft Excel is required.

Study Methods:

Online Courses (ACC-202-OL):

Apr 2024

Self-Directed Courses (ACC-202-SD): This course is offered every term.

Credits: 3

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FIN-3310 Financial Institutions and Markets

This course examines financial institutions and systems as well as the relationship of U.S. capital markets to global markets. This involves the effects of interest rates and asset demand including stocks, bonds, options, and futures, and their fundamental relationships within the financial market structure. The course analyzes the efficiency of financial markets and the role of central banks (especially the Federal Reserve System); in addition, the course examines the conduct of monetary policy to determine its effect on financial markets. Emphasis is given to the bond, stock, and money markets, and their relationship to the management of financial institutions and financial regulations. The functions of the mutual fund industry, insurance companies, and pension funds are discussed and evaluated for risk and ethical considerations.

Study Methods:

Online Courses (FIN-331-OL):

Apr 2024

TECEP® Examination (FIN-331-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

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FIN-3340 International Finance

International Finance studies the monetary and economic environments as influenced by exchange rates and foreign investment on multinational enterprise. Students will examine capital flows, trade deficits, and international investments to determine their effects on international trade. Students will also evaluate futures and options in currency swaps in order to determine their effects on purchasing power parity, the international marketplace, and multinational business enterprise.

Study Methods:

Online Courses (FIN-334-OL):

May 2024

Credits: 3

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FIN-3210 Security Analysis and Portfolio Management

Security Analysis and Portfolio Management presents an overview of investments with a focus on asset types, financial instruments, security markets, and mutual funds. The course provides a foundation for students entering the fields of investment analysis or portfolio management. This course examines portfolio theory, debt and equity securities, and derivative markets. It provides information on sound investment management practices, emphasizing the impact of globalization, taxes, and inflation on investments. It also provides guidance in evaluating the performance of an investment portfolio.

Advisory: It is advisable to have completed FIN-3010: Principles of Finance, either MAT-1190: Quantitative Business Analysis or MAT-1290: Precalculus, and STA-2010: Principles of Statistics with grades of C or better in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge.

Study Methods:

Online Courses (FIN-321-OL):

May 2024

TECEP® Examination (FIN-321-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

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MAN-3310 Human Resources Management

Human Resources Management is a 3-credit, upper-level undergraduate course that focuses on human resources as the dynamic foundation for organizational competitiveness in a change-driven environment. It examines processes for planning, developing, and managing human resources within the context of a partnership relationship among leaders, managers, and employees. The course is structured around three fundamental beliefs: human resources represent a critical organizational asset; human resources are the linchpin for organizational change; and human resources are a source of competitive advantage.

Advisory: It is advisable to have knowledge in a course equivalent to MAN-2100: Principles of Management with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge.

Study Methods:

e-Pack® (MAN-331-EP):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Guided Study (MAN-331-GS):

Apr 2024,  Jun 2024

Online Courses (MAN-331-OL):

Apr 2024,  Jun 2024

Self-Directed Courses (MAN-331-SD): This course is offered every term.

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

PSY-3630 Industrial Psychology

Industrial Psychology emphasizes the application of psychological theories and research to staffing and development functions.

Advisory: It is advisable to have knowledge in a course equivalent to PSY-1010: Introduction to Psychology or SOC-1010: Introduction to Sociology with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge.

Study Methods:

e-Pack® (PSY-363-EP):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

MAN-2300 Introduction to Entrepreneurship

Entrepreneurship is the process by which individuals pursue opportunities without regard to resources they currently control. The essence of entrepreneurial behavior is identifying opportunities and putting useful ideas into practice. The tasks called for by this behavior can be accomplished by either individuals or a group and typically require creativity, drive, and a willingness to take risks. Introduction to Entrepreneurship explains the entrepreneurial process and the way it typically unfolds. This process consists of four steps: deciding to become an entrepreneur; developing successful business ideas; moving from an idea to an entrepreneurial firm; and managing and growing the entrepreneurial firm. The course integrates readings and cases with online discussions, activities, and a unifying project to encourage students to demonstrate how the process can be used by them to help launch a successful new venture.

Study Methods:

Online Courses (MAN-230-OL):

May 2024

TECEP® Examination (MAN-230-TE):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

CIS-3010 Management Information Systems

Management Information Systems provides an overall picture of information systems in the conduct of business. This course covers the organization and management of a networked enterprise, the infrastructure of information technology, the necessary support systems for the digital company, and the building and managing of information systems in a global business environment.

Study Methods:

Online Courses (CIS-301-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

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MAN-3110 Organizational Behavior

Organizational Behavior provides a framework for understanding and successfully managing the interactions between individuals, groups, and organizations. Topics include the roles of individuals within organizations, group processes and leadership styles, organizational communication, and the impact on society of organizational culture. A continuing emphasis on ethical behavior connects the course with contemporary concerns.

Advisory: This subject may be classified as either social sciences (PSY-3610) or business (MAN-3110) depending on the degree program.

Study Methods:

e-Pack® (MAN-311-EP):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (MAN-311-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Self-Directed Courses (MAN-311-SD): This course is offered every term.

Credits: 3

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PSY-3600 Organizational Theory

Organizational Theory explores organizational structures, processes, and outcomes. The approach to these issues is primarily analytical and theoretical. Specific concerns are presented within the context of the nature and types of organizations, organizational processes and environments, and organizational effectiveness. Students will also examine the history of organizational theory through the words and ideas of master theorists.

Advisory: This is an upper-level course. Students should have knowledge equivalent to an introductory psychology course.

Study Methods:

Guided Study (PSY-360-GS):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Online Courses (PSY-360-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Self-Directed Courses (PSY-360-SD): This course is offered every term.

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

MAN-4350 Project Management

This course provides the foundation for managing projects in today's global economy, focusing on the tools, skills, and behaviors necessary for successful project execution. The course explores the competencies necessary to lead projects within a structured framework, addressing leadership, scope identification, team management, estimation, risk and issue resolution, and project control. Additionally, challenges such as outsourcing, matrix reporting, and resource constraints will be addressed. The course design capitalizes on real-world examples and case studies, offering students an opportunity to blend theory with practice, contributing to meeting the high demand for leading projects in a variety of organizations, industries, and environments.

Study Methods:

Online Courses (MAN-435-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Self-Directed Courses (MAN-435-SD): This course is offered every term.

Credits: 3

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(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

MAN-4320 Small Business Management

Small Business Management is a course about planning, marketing, and managing a small business. It analyzes various theories and applications of management and addresses the current issues, ethical concerns, and legal regulations that have an impact on small business. The course also reviews the critical role that entrepreneurs play in our economy.

Study Methods:

Guided Study (MAN-432-GS):

Apr 2024

Online Courses (MAN-432-OL):

Apr 2024

Credits: 3

Preview the Online Syllabus 
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SOC-3620 Sociology of Work

Sociology of Work examines the workplace from a sociological viewpoint to analyze the historical and modern-day workplace. A sociohistorical view toward the world of work is studied; this includes foundational scholarship as well as the way modern work has evolved over the years. Technological and social organizational changes that gave rise to modern forms of manufacturing, wage labor, and labor unions are explored. The role of key social variables of race, class, and gender play in the modern-day workplace is also examined. Finally, this course addresses contemporary debates regarding the amount of time people spend at work, including the struggle for a balance between work and family obligations.

Advisory: This is an upper-level course. Students should have knowledge equivalent to an introductory sociology course.

Study Methods:

Online Courses (SOC-362-OL):

Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

OPM-4200 Supply Chain Management

This course discusses the seamless flow of information and goods from the suppliers' suppliers to the customers' customers in the context of profits based on common goals, shared resources, and mutually beneficial relationships. Course stresses the ways that corporate and national boundaries become transparent to the movement of goods and services.

Advisory: It is advisable to have knowledge in a course equivalent to OPM-4110: Total Quality Management and OPM-4150: Logistics with a grade of C or better to succeed in this course. Students are responsible for ensuring they have the required knowledge.

Study Methods:

Online Courses (OPM-420-OL):

Apr 2024

Self-Directed Courses (OPM-420-SD): This course is offered every term.

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

MKT-4790 Applied Marketing Practices

This course is designed to bring together both the marketing theory students have encountered and practical experience students have from their own work-related experiences. Students will learn to apply knowledge and experience they already have to "real-world" situations. During this course students will have the opportunity to develop a complete marketing plan for a new business (Marketing Plan) and students can then use this work as a portfolio of their work for current and prospective employers. The critical themes presented in this course are centered on the development of a strategic approach to planning, the utilization of knowledge acquired from previous business courses, and the application of theory to practical business situations.

Study Methods:

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

MKT-4110 Marketing Research

This course provides a comprehensive and practical overview of fundamental marketing research methods emphasizing an applied application approach, providing an understanding of hypothesis statements, the survey process, data analysis, conclusions, and presentation of research results relevant to management decision making.

Study Methods:

Online Courses (MKT-411-OL):

Apr 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

MKT-4410 Marketing With Digital and Social Media

Technology has transformed the ways marketers must approach operations, channels, and customers. Marketing professionals must look beyond current e-business fads to understand the fundamentals that will distinguish marketing leaders in the future. The focus of this course is using the internet for marketing, including how to drive new sales and dovetail customer support and service activities. This course examines the social media mix, cybersocial tools, content marketing, and metrics used to make informed decisions. Students are required to use various social media tools to better understand the subject matter.

Advisory: It is advisable to have completed MKT-3060: Creating and Implementing the Electronic Enterprise or MKT-2010: Introduction to Marketing or a course in marketing management. Students will be required to set up and utilize several different social media accounts. Some examples of social media accounts include Facebook, Twitter, LinkedIn, Instagram, and YouTube.

Study Methods:

Online Courses (MKT-441-OL):

Mar 2024,  May 2024

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)

Study Methods:

Credits: