Credit Distribution
I. General Education Featured Courses (45 Credits)
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TESU Featured Courses are listed as a guide. Other courses may satisfy the areas and can be viewed on our website under General Education Courses. To plan your program please contact an academic advisor. |
A. Intellectual and Practical Skills (15 Credits)
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ENC-1010
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ENC-1010 Writing for Success | Writing for Success | 3 |
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ENC-1020
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ENC-1020 Writing for Success II | Writing for Success II | 3 |
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COM-2090
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COM-2090 Public Speaking | Public Speaking | 3 |
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MAT-1210
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MAT-1210 College Algebra | College Algebra | 3 |
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SOS-1100
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SOS-1100 Fact, Fiction, or Fake? Information Literacy Today | Fact, Fiction, or Fake? Information Literacy Today | 3 |
B. Civic and Global Leadership (9 Credits)
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SOC-1010
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SOC-1010 Our Changing World: An Introduction to Sociology | Our Changing World: An Introduction to Sociology | 3 |
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ETH-2200
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ETH-2200 Leading the Way: A Path Towards Ethical Leadership | Leading the Way: A Path Towards Ethical Leadership | 3 |
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POS-1100
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POS-1100 American GovernmentThis course offers a thought-provoking survey of what the American government does and why it matters. Students will engage in a multimedia exploration of the essential characteristics of the American political system, including the roles and responsibilities of political institutions, the effects of the media and interest groups on political outcomes, and the debates that are intrinsic to American politics. This course will help students develop the critical-thinking skills needed to navigate the American political landscape and recognize that political knowledge promotes democratic values and strengthens the political process. BSN students: This course is offered 3 times per year during Session 2 of each 16 week Nursing Undergraduate term. Please check the 16 Week School of Nursing Undergraduate Academic Calendar for dates and registration information. Study Methods:
Credits: 3 Preview the Online Syllabus | American Government | 3 |
C. Knowledge of Human Cultures (15 Credits)
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SOC-2100
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SOC-2100 Marriage and the FamilyThis is an introductory course in the sociology of marriage and the family. It explores the various sociological approaches to studying the family, the varieties of family forms, and the problems facing American families. The course begins by defining marriage and family and recognizing the commonality and diversity of experiences among families. Students examine the ways in which families vary by social class, race, gender, and sexuality, and how the material conditions of people's lives shape their attitudes and behaviors. This course explores the complexities of marriage and family, helping students to develop an appreciation for the changes that have shaped families today. NOTE: For SOC-2100, please remove the offering dates for Guided Study. We may be canceling GS permanently. Study Methods:
Credits: 3 Preview the Online Syllabus | Marriage and the Family | 3 |
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HIS-1130
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HIS-1130 American History I | American History I | 3 |
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FIL-1100
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FIL-1100 Exploring American Cinema | Exploring American Cinema | 3 |
Select two featured courses from the list below:
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SOC-2910
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SOC-2910 Criminology | Criminology | 3 |
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HIS-1140
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HIS-1140 American History II | American History II | 3 |
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HIS-1210
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HIS-1210 Introduction to World History IIn Introduction to World History I, students will explore the global structures and transnational forces that have shaped history, from prehistory, through the emergence of agriculture and urban centers, to 1492. Students in this course will examine both the distinctive characteristics of individual societies and the connections that have linked the fortunes of different societies as well as comparisons of major societies. The course will chronologically highlight the traditions of global regions and their encounters with one another, including the Middle East, Europe, South Asia, East Asia, and the Americas. The historical material will enable students to recognize the twin themes of tradition and encounters. Students will engage in comparative analysis of different societies, and their religious and cultural differences, as well as the expanding global trade and technology networks. Study Methods:
Credits: 3 Preview the Online Syllabus | Introduction to World History I | 3 |
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HUM-1030
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HUM-1030 Introduction to the Humanities III: Music | Introduction to the Humanities III: Music | 3 |
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PHI-1300
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PHI-1300 Introduction to Critical Reasoning | Introduction to Critical Reasoning | 3 |
D. Scientific Knowledge (6 Credits)
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EAS-1010
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EAS-1010 General Earth Science | General Earth Science | 3 |
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BIO-2080
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BIO-2080 The Science of Nutrition | The Science of Nutrition | 3 |
II. Professional Business Requirements (42 Credits)
| ACC-1010
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ACC-1010 Principles of Financial AccountingThis course introduces students to key accounting principles used to record real-world business transactions, prepare financial statements, and interpret a company's financial performance. Accounting is often called "the language of business" because it provides external stakeholders such as investors and creditors as well as internal stakeholders such as management with the financial information necessary to make well-informed business decisions. In this course, students learn how to prepare the financial reports that are used by external parties in real-world situations. Key points of study include the accounting cycle, merchandising operations, cash and other financial assets, long-term assets including property and intangibles, current and long-term liabilities, components of stockholders' equity, and the statement of cash flows. Study Methods:
Credits: 3 Preview the Online Syllabus | Principles of Financial Accounting | 3 |
| ACC-1020
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ACC-1020 Principles of Managerial AccountingThis course focuses on the internal use of financial information and reports to inform and support business decisions. Instead of providing data about the company to outsiders, managerial accounting focuses on giving insiders the information that will help them run the firm successfully. In this course, students learn to identify global influences on business, classify operational costs, assign costs to products, prepare budgets, analyze variances, and evaluate performance using a variety of metrics. Advisory: It is advisable to have knowledge in a course equivalent to ACC-1010: Principles of Financial Accounting, with a grade of C or better, to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required. Study Methods:
Credits: 3 Preview the Online Syllabus | Principles of Managerial Accounting | 3 |
| CIS-1070
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CIS-1070 Computer Concepts and Applications | Computer Concepts and Applications | 3 |
| LAW-2010
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LAW-2010 Business LawBusiness Law introduces the concepts and applications of laws that affect the business enterprise. Identification of the sources of law, including the courts, administrative agency rules and regulations, executive orders, and judicial decisions will be addressed. The law of contract, sales, and agency will be covered in detail while a distinction is drawn between traditional and online versions of each. Additionally, remedies for breach of these agreements will be covered. Business crimes will also be discussed, in addition to potential tort liability arising from criminal acts. Strict liability and product liability will be explored. Study Methods:
Credits: 3 Preview the Online Syllabus | Business Law | 3 |
| MAN-2100
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MAN-2100 Principles of Management | Principles of Management | 3 |
| MKT-2010
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MKT-2010 Introduction to MarketingIntroduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution. Advisory: Advisory: Students who completed MKT-3010: Introduction to Marketing at Thomas Edison State University before August of 2018 should not take this course, as credit will not be awarded for both courses. Study Methods:
Credits: 3 Preview the Online Syllabus | Introduction to Marketing | 3 |
| FIN-3010
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FIN-3010 Principles of FinancePrinciples of Finance serves as an introduction to financial management. Financial management is concerned with value and, when applied to firms, studies financial decision making and its impact on the value of the firm. Virtually all management decisions have financial implications, and the impact of these decisions on the value of the firm is the basis by which management is judged. Superior management produces superior financial decisions that lead to growth and increased valuation of the firm. This course considers specific financial decisions such as selecting among alternative investments (i.e., capital budgeting), the sources of the firm's finances (i.e., the optimal capital structure), the management of current assets and liabilities (i.e., working capital), and the tools of financial analysis. The course emphasizes analytical tools and their use in solving financial problems. Advisory: It is advisable to have knowledge in a course equivalent to ACC-1010: Principles of Financial Accounting with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Study Methods:
Credits: 3 Preview the Online Syllabus | Principles of Finance | 3 |
| ECO-1110
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ECO-1110 Macroeconomics | Macroeconomics | 3 |
| ECO-1120
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ECO-1120 Microeconomics | Microeconomics | 3 |
| BUS-2100
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BUS-2100 Quantitative Skills for BusinessQuantitative Skills for Business applies a reasoning and analytic approach to the theories, tools, and models associated with numerical decision making. Applying an application-driven modality for learning, the course presents empirically-oriented, data-driven scenarios. Scrutinizing these cases assists students in honing both their professional and consumer decision-making skill sets. Topics include formulating and presenting management information, statistical analysis, quality control and quality management, decision making under uncertainty, project management, and financial decision making. This course is also designed to measure a student's competency in quantitative reasoning/literacy, one of the institutional learning outcomes. Advisory: Before enrolling in Quantitative Skills for Business, students should have successfully completed at least one college-level mathematics course such as MAT-1050: Applied Liberal Arts Mathematics or MAT-1210: College Algebra, or their equivalents. Study Methods:
Credits: 3 Preview the Online Syllabus | Quantitative Skills for Business | 3 |
| STA-2010
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STA-2010 Principles of Statistics | Principles of Statistics | 3 |
| MAN-3730
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MAN-3730 Managerial CommunicationsManagerial Communications is an upper-level undergraduate course that explores key theories and strategies of contemporary organizational communications. It recognizes that challenges exist for creating and implementing effective communication both inside organizations � between individuals and groups, and outside organizations � with markets, partners, and influential third parties. Study Methods:
Credits: 3 Preview the Online Syllabus | Managerial Communications | 3 |
| MAN-3720
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MAN-3720 International Management | International Management | 3 |
| BUS-4210
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BUS-4210 Business Administration CapstoneBusiness Administration Capstone is a senior-level Capstone course that focuses on the development and implementation of strategy as a means to success in business. This course integrates concepts and applications from various functional areas of business. Relying heavily on case studies, the focus is on how managers engage in strategic thinking, planning, analysis, and execution to gain a sustained competitive advantage in the marketplace. Advisory: Being the capstone course in the undergraduate business program, this course requires knowledge of accounting, finance, marketing, economics, and management. Thus, the following courses or their equivalents should be successfully completed before this course is taken: FIN-3010: Principles of Finance, MAN-2100: Principles of Management, MAR-2010: Principles of Marketing, ACC-1010: Principles of Financial Accounting, ACC-1020: Principles of Managerial Accounting, ECO-1110: Microeconomics, and ECO-1120: Macroeconomics with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Study Methods:
Credits: 3 Preview the Online Syllabus | Business Administration Capstone | 3 |
III. Area of Study (18 Credits)
Select 18 credits from the following areas. A minimum of three of the four areas must be represented:
Accounting
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ACC-4010
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ACC-4010 Advanced Accounting IAdvanced Accounting I is the first semester of a two-semester sequence of courses that provide a review and introduction to both the concepts and technical issues associated with more advanced accounting topics. In this course complex consolidated financial statements will be addressed in detail, along with accounting for various types of subsidiary investments. In addition, interim and segmental reporting will be discussed. International operations and foreign exchange translations will also be covered in-depth, along with derivatives. Related professional pronouncements will be introduced as well. Advisory: It is advisable to have completed ACC-2010: Intermediate Accounting I, with a grade of C or better, in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required. Study Methods:
Credits: 3 Preview the Online Syllabus | Advanced Accounting I | 3 |
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ACC-4020
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ACC-4020 Advanced Accounting IIAdvanced Accounting II is the second semester of a two-semester sequence of courses that provide review and introduction to both the concepts and technical issues associated with more advanced accounting topics. Topic coverage in this course will include an in-depth discussion of partnership accounting from initial formation to liquidation. In addition, governmental and not-for-profit accounting will be covered in detail. Finally, fiduciary accounting for estates and trusts and also debt restructuring will complete the topic coverage. Related professional pronouncements will be introduced during the term as well. Advisory: It is advisable to have knowledge in a course equivalent to ACC-2010: Intermediate Accounting I, with a grade of C or better, to succeed in this course. It is also advisable to have successfully completed ACC-4010: Advanced Accounting I or its equivalent. Students are responsible for making sure they have the necessary knowledge. Working knowledge of Microsoft Excel is required. Study Methods:
Credits: 3 Preview the Online Syllabus | Advanced Accounting II | 3 |
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ACC-4110
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ACC-4110 AuditingAuditing is designed to provide students with the foundation needed to develop the skills required of an auditor. It focuses on the tools and processes necessary to complete an audit and includes a review of references and resources available on the internet. It also emphasizes the skills necessary for auditors to make sound judgments and recommendations. Students will review the auditing process by examining internal controls and audit evidence that helps auditors to render an opinion on the financial statements as a whole. Furthermore, students will learn to evaluate such controls and evidence in order to make a documented conclusion on the evidence reviewed. The role of a certified public accountant (CPA) on a certified audit engagement is covered in detail. Advisory: It is advisable to have completed ACC-4010: Advanced Accounting I or ACC-2010: Intermediate Accounting I with grades of C or better, in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required. Study Methods:
Credits: 3 Preview the Online Syllabus | Auditing | 3 |
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ACC-3030
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ACC-3030 Cost AccountingThis course explores the world of cost accounting. It reviews the nature and calculation of costs associated with delivering products and services. Students will gain experience with the fundamental analytical tools that are utilized for cost accounting and in assessing how cost information can be used to make managerial decisions. Advisory: It is advisable to have completed ACC-1010: Principles of Financial Accounting and ACC-2010: Intermediate Accounting I, with a grade of C or better, in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required. System Requirement: This course requires access to a computer with Microsoft Word or a compatible word-processing program and Microsoft Excel or a compatible spreadsheet program. Study Methods:
Credits: 3 Preview the Online Syllabus | Cost Accounting | 3 |
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ACC-4210
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ACC-4210 Federal Income TaxationFederal Income Taxation is a one-semester course designed to help students learn the basics of federal income taxation of individuals. The course covers the basic tax calculations, filing status, gross income inclusions and exclusions, gain and loss recognition, business and personal deductions, tax credits, and filing requirements. It also looks briefly at the taxation of partnerships as well as that of corporations and special "S corporations". Advisory: It is advisable to have completed ACC-1010: Principles of Financial Accounting, and ACC-1020: Principles of Managerial Accounting, with grades of C or better, in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Working knowledge of Microsoft Excel is required. Study Methods:
Credits: 3 Preview the Online Syllabus | Federal Income Taxation | 3 |
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ACC-2010
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ACC-2010 Intermediate Accounting IIntermediate Accounting I is the first of a two-course sequence in financial accounting. Topics covered include accounting theory, a review of the accounting cycle, financial statements, time value of money, current assets, and operational assets as they apply to generally accepted accounting principles (GAAP) and International Financial Reporting Standards (IFRS). This course is essential for students who wish to pursue a major in accounting. Advisory: It is advisable to have knowledge in a course equivalent to ACC-1020: Principles of Managerial Accounting, with a grade of C or better. Working knowledge of Microsoft Excel is required. Study Methods:
Credits: 3 Preview the Online Syllabus | Intermediate Accounting I | 3 |
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ACC-2020
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ACC-2020 Intermediate Accounting IIIntermediate Accounting II is the second of a two-course sequence in financial accounting. Accounting methods and procedures under generally accepted accounting principles (GAAP) and International Financial Reporting Standards (IFRS) will be covered in detail. Topics covered include investments, current liabilities and contingencies, bonds and long-term notes, leases, accounting for income taxes, pensions, shareholders' equity, earnings per share, share-based compensation, accounting errors, and the statement of cash flows. This course is essential for students who wish to pursue a major in accounting. Advisory: It is advisable to have knowledge in a course equivalent to ACC-2010: Intermediate Accounting I, with a grade of C or better. Working knowledge of Microsoft Excel is required. Study Methods:
Credits: 3 Preview the Online Syllabus | Intermediate Accounting II | 3 |
Finance
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FIN-3310
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FIN-3310 Financial Institutions and MarketsThis course examines financial institutions and systems as well as the relationship of U.S. capital markets to global markets. This involves the effects of interest rates and asset demand including stocks, bonds, options, and futures, and their fundamental relationships within the financial market structure. The course analyzes the efficiency of financial markets and the role of central banks (especially the Federal Reserve System); in addition, the course examines the conduct of monetary policy to determine its effect on financial markets. Emphasis is given to the bond, stock, and money markets, and their relationship to the management of financial institutions and financial regulations. The functions of the mutual fund industry, insurance companies, and pension funds are discussed and evaluated for risk and ethical considerations. Study Methods:
Credits: 3 Preview the Online Syllabus | Financial Institutions and Markets | 3 |
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FIN-3340
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FIN-3340 International FinanceInternational Finance studies the monetary and economic environments as influenced by exchange rates and foreign investment on multinational enterprise. Students will examine capital flows, trade deficits, and international investments to determine their effects on international trade. Students will also evaluate futures and options in currency swaps in order to determine their effects on purchasing power parity, the international marketplace, and multinational business enterprise. Study Methods:
Credits: 3 Preview the Online Syllabus | International Finance | 3 |
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FIN-3210
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FIN-3210 Security Analysis and Portfolio ManagementSecurity Analysis and Portfolio Management presents an overview of investments with a focus on asset types, financial instruments, security markets, and mutual funds. The course provides a foundation for students entering the fields of investment analysis or portfolio management. This course examines portfolio theory, debt and equity securities, and derivative markets. It provides information on sound investment management practices, emphasizing the impact of globalization, taxes, and inflation on investments. It also provides guidance in evaluating the performance of an investment portfolio. Advisory: It is advisable to have completed FIN-3010: Principles of Finance, either MAT-1190: Quantitative Business Analysis or MAT-1290: Precalculus, and STA-2010: Principles of Statistics with grades of C or better in order to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Study Methods:
Credits: 3 Preview the Online Syllabus | Security Analysis and Portfolio Management | 3 |
Management
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MAN-3310
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MAN-3310 Human Resources ManagementHuman Resources Management is a 3-credit, upper-level undergraduate course that focuses on human resources as the dynamic foundation for organizational competitiveness in a change-driven environment. It examines processes for planning, developing, and managing human resources within the context of a partnership relationship among leaders, managers, and employees. The course is structured around three fundamental beliefs: human resources represent a critical organizational asset; human resources are the linchpin for organizational change; and human resources are a source of competitive advantage. Advisory: It is advisable to have knowledge in a course equivalent to MAN-2100: Principles of Management with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge. Study Methods:
Credits: 3 Preview the Online Syllabus | Human Resources Management | 3 |
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PSY-3630
| Industrial Psychology | 3 |
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MAN-2300
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MAN-2300 Introduction to EntrepreneurshipEntrepreneurship is the process by which individuals pursue opportunities without regard to resources they currently control. The essence of entrepreneurial behavior is identifying opportunities and putting useful ideas into practice. The tasks called for by this behavior can be accomplished by either individuals or a group and typically require creativity, drive, and a willingness to take risks. Introduction to Entrepreneurship explains the entrepreneurial process and the way it typically unfolds. This process consists of four steps: deciding to become an entrepreneur; developing successful business ideas; moving from an idea to an entrepreneurial firm; and managing and growing the entrepreneurial firm. The course integrates readings and cases with online discussions, activities, and a unifying project to encourage students to demonstrate how the process can be used by them to help launch a successful new venture. Study Methods:
Credits: 3 Preview the Online Syllabus | Introduction to Entrepreneurship | 3 |
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CIS-3010
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CIS-3010 Management Information SystemsManagement Information Systems provides an overall picture of information systems in the conduct of business. This course covers the organization and management of a networked enterprise, the infrastructure of information technology, the necessary support systems for the digital company, and the building and managing of information systems in a global business environment. Study Methods:
Credits: 3 Preview the Online Syllabus | Management Information Systems | 3 |
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MAN-3110
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MAN-3110 Organizational BehaviorOrganizational Behavior provides a framework for understanding and successfully managing the interactions between individuals, groups, and organizations. Topics include the roles of individuals within organizations, group processes and leadership styles, organizational communication, and the impact on society of organizational culture. A continuing emphasis on ethical behavior connects the course with contemporary concerns. Advisory: This subject may be classified as either social sciences (PSY-3610) or business (MAN-3110) depending on the degree program. Study Methods:
Credits: 3 Preview the Online Syllabus | Organizational Behavior | 3 |
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PSY-3600
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PSY-3600 Organizational TheoryOrganizational Theory explores organizational structures, processes, and outcomes. The approach to these issues is primarily analytical and theoretical. Specific concerns are presented within the context of the nature and types of organizations, organizational processes and environments, and organizational effectiveness. Students will also examine the history of organizational theory through the words and ideas of master theorists. Advisory: This is an upper-level course. Students should have knowledge equivalent to an introductory psychology course. Study Methods:
Credits: 3 Preview the Online Syllabus | Organizational Theory | 3 |
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MAN-4350
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MAN-4350 Project ManagementThis course provides the foundation for managing projects in today's global economy, focusing on the tools, skills, and behaviors necessary for successful project execution. The course explores the competencies necessary to lead projects within a structured framework, addressing leadership, scope identification, team management, estimation, risk and issue resolution, and project control. Additionally, challenges such as outsourcing, matrix reporting, and resource constraints will be addressed. The course design capitalizes on real-world examples and case studies, offering students an opportunity to blend theory with practice, contributing to meeting the high demand for leading projects in a variety of organizations, industries, and environments. Study Methods:
Credits: 3 Preview the Online Syllabus | Project Management | 3 |
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MAN-4320
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MAN-4320 Small Business ManagementSmall Business Management is a course about planning, marketing, and managing a small business. It analyzes various theories and applications of management and addresses the current issues, ethical concerns, and legal regulations that have an impact on small business. The course also reviews the critical role that entrepreneurs play in our economy. Study Methods:
Credits: 3 Preview the Online Syllabus | Small Business Management | 3 |
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SOC-3620
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SOC-3620 Sociology of WorkSociology of Work examines the workplace from a sociological viewpoint to analyze the historical and modern-day workplace. A sociohistorical view toward the world of work is studied; this includes foundational scholarship as well as the way modern work has evolved over the years. Technological and social organizational changes that gave rise to modern forms of manufacturing, wage labor, and labor unions are explored. The role of key social variables of race, class, and gender play in the modern-day workplace is also examined. Finally, this course addresses contemporary debates regarding the amount of time people spend at work, including the struggle for a balance between work and family obligations. Advisory: This is an upper-level course. Students should have knowledge equivalent to an introductory sociology course. Study Methods:
Credits: 3 Preview the Online Syllabus | Sociology of Work | 3 |
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OPM-4200
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OPM-4200 Supply Chain ManagementThis course discusses the seamless flow of information and goods from the suppliers' suppliers to the customers' customers in the context of profits based on common goals, shared resources, and mutually beneficial relationships. Course stresses the ways that corporate and national boundaries become transparent to the movement of goods and services. Advisory: It is advisable to have knowledge in a course equivalent to OPM-4110: Total Quality Management and OPM-4150: Logistics with a grade of C or better to succeed in this course. Students are responsible for ensuring they have the required knowledge. Study Methods:
Credits: 3 Preview the Online Syllabus | Supply Chain Management | 3 |
Marketing
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MKT-4790
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MKT-4790 Applied Marketing PracticesThis course is designed to bring together both the marketing theory students have encountered and practical experience students have from their own work-related experiences. Students will learn to apply knowledge and experience they already have to "real-world" situations. During this course students will have the opportunity to develop a complete marketing plan for a new business (Marketing Plan) and students can then use this work as a portfolio of their work for current and prospective employers. The critical themes presented in this course are centered on the development of a strategic approach to planning, the utilization of knowledge acquired from previous business courses, and the application of theory to practical business situations. Study Methods:
Credits: 3 Preview the Online Syllabus | Applied Marketing Practices | 3 |
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MKT-4110
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MKT-4110 Marketing ResearchThis course provides a comprehensive and practical overview of fundamental marketing research methods emphasizing an applied application approach, providing an understanding of hypothesis statements, the survey process, data analysis, conclusions, and presentation of research results relevant to management decision making. Study Methods:
Credits: 3 Preview the Online Syllabus | Marketing Research | 3 |
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MKT-4410
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MKT-4410 Marketing With Digital and Social MediaTechnology has transformed the ways marketers must approach operations, channels, and customers. Marketing professionals must look beyond current e-business fads to understand the fundamentals that will distinguish marketing leaders in the future. The focus of this course is using the internet for marketing, including how to drive new sales and dovetail customer support and service activities. This course examines the social media mix, cybersocial tools, content marketing, and metrics used to make informed decisions. Students are required to use various social media tools to better understand the subject matter. Advisory: It is advisable to have completed MKT-3060: Creating and Implementing the Electronic Enterprise or MKT-2010: Introduction to Marketing or a course in marketing management. Students will be required to set up and utilize several different social media accounts. Some examples of social media accounts include Facebook, Twitter, LinkedIn, Instagram, and YouTube. Study Methods:
Credits: 3 Preview the Online Syllabus | Marketing with Digital and Social Media | 3 |
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COM-2100
| Public Relations Thought and Practice | 3 |
IV. Electives (15 Credits)
For TESU course options, go to Elective Courses.
| TESU accepts credits in transfer from accredited institutions as well as non-collegiate providers. View information and resources on where you may find additional learning experiences. |
Total Credit Hours: 120