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This course investigates how technological advances in electronic media have changed the way complex organizations produce public messages. The course examines changes in the broadcast industry brought about by the invention of television and changes in the commercial networks brought about by the expansion of service providers. The course looks at how various media professions shape mass media messages, and it evaluates the effects of industry regulation. Finally, the course assesses the impact of mass communications on the global village and examines the media's influence on the way people think and behave.
Advisory: It is advisable to have knowledge in a course equivalent to COM-120 Introduction to Mass Communications I with a grade of C or better to succeed in this course. Students are responsible for making sure that they have the necessary knowledge.
Semester Hours: 3
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