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Entrepreneurship is the process by which individuals pursue opportunities without regard to resources they currently control. The essence of entrepreneurial behavior is identifying opportunities and putting useful ideas into practice. The tasks called for by this behavior can be accomplished by either individuals or a group and typically require creativity, drive, and a willingness to take risks. Introduction to Entrepreneurship explains the entrepreneurial process and the way it typically unfolds. This process consists of four steps: deciding to become an entrepreneur; developing successful business ideas; moving from an idea to an entrepreneurial firm; and managing and growing the entrepreneurial firm. The course integrates readings and cases with online discussions, activities, and a unifying project to encourage students to demonstrate how the process can be used by them to help launch a successful new venture.
Preview the Online Syllabus
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