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Explores and relates the four drivers of enterprise development - market opportunity, mindset, product and service concepts (the "offer"), and resources and growth management - as they apply across industries, sectors, markets and regions.
Semester Hours: 3
Preview the Online Syllabus
(Please go to our bookstore, MBS Direct in order to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)