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MAR-201 Introduction to Marketing

Introduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution.

Advisory: Students who completed MAR-301: Introduction to Marketing at Thomas Edison State University before August of 2018 should not take this course, as credit will not be awarded for both courses.

Study Methods:

e-Pack® (MAR-201-EP):
Jun 2022,  Jul 2022,  Aug 2022,  Sep 2022,  Oct 2022,  Nov 2022,  Dec 2022,  Jan 2023,  Feb 2023,  Mar 2023,  Apr 2023,  May 2023,  Jun 2023
Guided Study (MAR-201-GS):
Jun 2022,  Jul 2022,  Aug 2022,  Sep 2022,  Oct 2022,  Nov 2022,  Dec 2022,  Jan 2023,  Feb 2023,  Mar 2023,  Apr 2023,  May 2023,  Jun 2023
Online Courses (MAR-201-OL):
Jun 2022,  Jul 2022,  Aug 2022,  Sep 2022,  Oct 2022,  Nov 2022,  Dec 2022,  Jan 2023,  Feb 2023,  Mar 2023,  Apr 2023,  May 2023,  Jun 2023
TECEP® Examination (MAR-201-TE):
Jun 2022,  Jul 2022,  Aug 2022,  Sep 2022,  Oct 2022,  Nov 2022,  Dec 2022,  Jan 2023,  Feb 2023,  Mar 2023,  Apr 2023,  May 2023,  Jun 2023

Credits: 3

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(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)