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MAR-306 Creating and Implementing the Electronic Enterprise

This course explores how businesses use information technology to conduct commercial and private transactions as they manage their enterprises over computer networks. The evolution of business technology has far-reaching implications for a variety of markets—corporate, nonprofit, and the individual consumer. E-commerce coordinates a variety of integrated and networked technologies (including communications, expert systems, and databases) and affects the spectrum of managerial concerns. E-commerce activity focuses on information technologies and systems and has, in turn, created new technologies and platforms that impact traditional business practices and expanded business models. The course examines the nature of economic transactions and business management concerns within this evolving business environment.

Study Methods:

Online Courses (MAR-306-OL):
Jun 2019,  Jul 2019,  Aug 2019,  Sep 2019,  Oct 2019,  Nov 2019,  Dec 2019

Semester Hours: 3

Preview the Online Syllabus new window
(Please go to our bookstore, MBS Direct new window in order to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)