Thomas Edison State University | Courses & Schedules
Skip to Main Content

This site provides information using PDF, visit this link to download the Adobe Acrobat Reader DC software.

MAR-310 Principles of Sales

Principles of Sales is a comprehensive introduction to the principles of selling and the role of the professional salesperson in the marketing process. The course covers the characteristics and skills necessary for success in sales; techniques for identifying sales prospects and qualifying buyers; the importance of relationship building, product knowledge, and post sales service in long-term, consultative-style selling; territory and sales management; and selling in the global market.

Study Methods:

Online Courses (MAR-310-OL):
Oct 2021,  Dec 2021,  Feb 2022,  Apr 2022,  Jun 2022
Self-Directed Courses (MAR-310-SD): This course is offered every term.

Credits: 3

Preview the Online Syllabus new window
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)