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MAR-335 New Product Development and Marketing

The development of new product, especially when that new product is part of an existing product line, is a multidimensional process. It involves branding and promotional strategies, product assessment and redesign, and other key product decisions that support corporate revenue strategies. The focus of this course is the development of new products and the launch of these products as part of an overall product portfolio. The critical themes of this course are the new product development process and the application of theory to practical business situations. The course offers students a variety of learning exercises and activities to enhance and reinforce their understanding of new product development and product management.

Study Methods:

Online Courses (MAR-335-OL):
Sep 2021,  Nov 2021,  Jan 2022,  Mar 2022,  May 2022
Self-Directed Courses (MAR-335-SD): This course is offered every term.

Credits: 3

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(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)