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MKT-2010 Introduction to Marketing

Introduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution.

Advisory: Advisory: Students who completed MKT-3010: Introduction to Marketing at Thomas Edison State University before August of 2018 should not take this course, as credit will not be awarded for both courses.

Study Methods:

e-Pack® (MKT-2010-EP):
Jan 2024,  Feb 2024,  Mar 2024,  Apr 2024,  May 2024,  Jun 2024
Guided Study (MKT-2010-GS):
Jan 2024,  Feb 2024,  Mar 2024,  Apr 2024,  May 2024,  Jun 2024
Online Courses (MKT-2010-OL):
Jan 2024,  Feb 2024,  Mar 2024,  Apr 2024,  May 2024,  Jun 2024
TECEP® Examination (MKT-2010-TE):
Jan 2024,  Feb 2024,  Mar 2024,  Apr 2024,  May 2024,  Jun 2024

Credits: 3

Preview the Online Syllabus new window
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)