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MKT-3060 Creating and Implementing the Electronic Enterprise

This course explores how businesses use information technology to conduct commercial and private transactions as they manage their enterprises over computer networks. The evolution of business technology has far-reaching implications for a variety of markets—corporate, nonprofit, and the individual consumer. E-commerce coordinates a variety of integrated and networked technologies (including communications, expert systems, and databases) and affects the spectrum of managerial concerns. E-commerce activity focuses on information technologies and systems and has, in turn, created new technologies and platforms that impact traditional business practices and expanded business models. The course examines the nature of economic transactions and business management concerns within this evolving business environment.

Advisory: This may be classified as either a marketing or a management course, depending on how it best fits the student's program.

Study Methods:

Online Courses (MKT-3060-OL):
Apr 2024

Credits: 3

Preview the Online Syllabus new window
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)