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Principles of Sales is a comprehensive introduction to the principles of selling and the role of the professional salesperson in the marketing process. The course covers the characteristics and skills necessary for success in sales; techniques for identifying sales prospects and qualifying buyers; the importance of relationship building, product knowledge, and post sales service in long-term, consultative-style selling; territory and sales management; and selling in the global market.
Preview the Online Syllabus
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)