MKT-4790 Applied Marketing Practices

This course is designed to bring together both the marketing theory students have encountered and practical experience students have from their own work-related experiences. Students will learn to apply knowledge and experience they already have to "real-world" situations. During this course students will have the opportunity to develop a complete marketing plan for a new business (Marketing Plan) and students can then use this work as a portfolio of their work for current and prospective employers. The critical themes presented in this course are centered on the development of a strategic approach to planning, the utilization of knowledge acquired from previous business courses, and the application of theory to practical business situations.

Study Methods:

Credits: 3

Preview the Online Syllabus 
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)