DBA-804 Seminar in Strategic Planning and Organizational Effectiveness
This course will focus on the importance of analyzing all elements of the strategic plan to reach optimum organizational effectiveness. Strategic planning is a cornerstone of crafting a successful organization that is forward thinking, action oriented, and able to adjust to a dynamic fluid marketplace. The elements of the strategic plan provide the framework for reaching the organizational vision and mission. Topics will include utilizing appropriate research methods and internal and external analysis tools, choosing an appropriate strategic approach to the marketplace, and using this information to craft a five-year strategic plan that acts as a living document to guide effective leader decision making. By the end of the course, students will have analyzed existing strategic plans, critiqued these plans, and created a new plan to improve effectiveness in an existing organization.
Preview the Online Syllabus
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)