In this course students will work through a customer analytics project from beginning to end, using R. Students will start by gaining an understanding of the problem and the context, and continue to clean, prepare, and explore the relevant data. Work will focus on feature engineering, handling dates, summarization, and working with the customer life cycle concept in data analysis. Graduate students enrolled in this course will complete a project/assignment that engages in higher levels of thought and creativity, requiring them to demonstrate knowledge at more advanced taxonomical levels.
Preview the Online Syllabus
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)