In this course students will apply data mining techniques in a real-world case study. The case study concerns microtargeting in political campaigns, but the principles apply equally to any marketing campaign involving individual-level messaging. This course is really a "lab" for practically testing student's skills in a real world context. Graduate students enrolled in this course will complete a project/assignment that engages in higher levels of thought and creativity, requiring them to demonstrate knowledge at more advanced taxonomical levels.
Offered in Mar 2024
Preview the Online Syllabus
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)