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GMK-7030 Global Marketing

This course allows students to apply marketing concepts to global markets. Product, price, distribution, and communication strategies are examined in the global context. This course will also apply issues of research, segmentation, targeting, and positioning to global markets. Global Marketing emphasizes cultural, political, regulatory, and economic factors that come into play when marketing in other countries. Students taking this course will also analyze and assess the marketing tools, practices, and experiences that are used to address business opportunities and issues. The course will examine programs and mechanisms used to create sustainable competitive advantage in the global marketplace. Students taking Global Marketing will collaborate to create a marketing strategy for a specific product to be marketed in a specific country and/or region of the world.

Credits: 3

Offered in Semester, May 2024, Nov 2024, May 2025

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(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)