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IBF-510 International Marketing

This course introduces the students to concepts and perspectives in international and global marketing. Students examine marketing theory, strategies, and practices in international and global markets. They learn to examine international marketing opportunities and the metrics and methods used to research and forecast international markets. Students also examine methodologies for market entry, market expansion, and exit strategies for international markets. The course features a special focus on analysis and measurement of marketing performance.

Credits: 3

Offered in Sep 2021, Jan 2022, May 2022

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(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)