IBF-510 International Marketing

This course introduces the students to concepts and perspectives in international and global marketing. Students examine marketing theory, strategies, and practices in international and global markets. They learn to examine international marketing opportunities and the metrics and methods used to research and forecast international markets. Students also examine methodologies for market entry, market expansion, and exit strategies for international markets. The course features a special focus on analysis and measurement of marketing performance.

Credits: 3

Offered in Jul 2020, Sep 2020, Nov 2020, Mar 2021, Apr 2021, May 2021

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