MKM-700 Marketing Management
This course is an in-depth survey of marketing. The flow of goods and services between consumers and marketing organizations, marketing environments, competitive markets, and factors are examined. Specific attention is given to market identification and segmentation, target market selection, strategic planning along with implementation and evaluation, the nature and development of products, pricing, distribution, and promotion.
Note: This is a Master of Business Administration (MBA) course.
Preview the Online Syllabus
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)