MKM-700 Marketing Management

This course is an in-depth survey of marketing. The flow of goods and services between consumers and marketing organizations, marketing environments, competitive markets, and factors are examined. Specific attention is given to market identification and segmentation, target market selection, strategic planning along with implementation and evaluation, the nature and development of products, pricing, distribution, and promotion.

Note: This is a Master of Business Administration (MBA) course.

Credits: 3

Offered in Sep 2020, Nov 2020, Jan 2021, Mar 2021, May 2021

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