MSH-503 Strategic Planning and Operations in the Hospitality Industry

This course provides learners the opportunity to apply the core concepts of strategic management within the hospitality industry. Students learn how to effectively formulate and implement business policies while gaining insight into the effective evaluation of hospitality organizational practices. By focusing on key management topics and industry-applied cases, students gain an understanding of the growing importance of data, from operational and marketing information to financial and industry-vendor supplied data, in strategic decision making. Through an examination of key topics tied to industry examples, learners gain an appreciation of how to effectively leverage organizational strategy to build a competitive advantage.

Credits: 3

Offered in Jul 2020, Sep 2020, Jan 2021

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