Thomas Edison State University | Prior Learning Assessment Course Description
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PLA Portfolio Assessment Course Subjects

Marketing

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Courses 1-10 of 41 matches.
Strategic Marketing Planning in Hospitality   (HMM-444)   3 credits  
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Course Description
The application of strategic, management concepts and principles to marketing in the hospitality industry through lectures, discussions, and the development of case studies.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Identify operational and directional concepts and practices to achieve guest - customer satisfaction and company financial growth.
  • Explain how an organization develops a strategic marketing plan (SMP) with visionary marketing directions for pro-active planning success.
  • Analyze and describe intradepartmental and interdepartmental communications activities for effective guest – customer satisfaction.
  • Compare and apply marketing department activities for long term brand identification.

 
Introduction to Marketing   (MAR-301)   3 credits  
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Course Description
Introduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution. Provides an introduction to marketing as it relates to contemporary living and society's changing needs. Includes how a marketing manager interacts with diverse areas of business.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Explain contemporary customer-oriented marketing strategies.
  • Identify key aspects of effective consumer and business-to-business marketing.
  • Outline ways to research, establish, and develop target markets.
  • Discuss the essential decisions marketers make regarding products and services.
  • Explain the processes used in marketing channels and supply-chain management.
  • Describe various means for promoting products and services.
  • Identify common pricing concepts and strategies.
  • Distinguish between Consumer Markets and B2B Markets.
  • Describe the four eras of marketing.
  • Distinguish between the Controllable elements of the Marketing Mix and the Uncontrollable elements.
  • Discuss the Channels of Distribution for Consumer Products.
  • Discuss the Channels of Distribution for B2B Products.
  • Describe the major elements of Promotion Strategy.
  • Discuss four major objective of Pricing.
  • Evaluate the advantages and disadvantages of 5 forms or modes of transportation.
  • Describe the advantages and disadvantages of TV, Radio, Newspaper, Magazines, Billboards Direct Mail and Electronic media.
  • List and describe the Steps in Selling.
  • Discuss Supply Chain Management

Available by CLEP exam.  
Marketing: Business to Business   (MAR-304)   3 credits  
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Course Description
Marketing: Business-to-Business. Examines the marketing of goods and/ or services on a business-to-business basis. Special attention will be devoted to the adaptation of the marketing concept to this area of marketing. Product development, pricing, promotion, and distribution issues will be studied.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Identify the essential planning, structures, challenges, and operating characteristics of a business-to-business project.
  • Analyze the principles and concepts inherent in organizations that affect interrelationships within the organizational departments to achieve marketing endeavor successes.
  • Analyze how a business marketing project is affected by the four P's" of Marketing (Product, Price, Place, Promotion).
  • Evaluate how interdepartmental communication influences effective project management, stakeholder satisfaction and successful marketing project outcomes.
  • Discuss risk analysis and the legal skills needed for a business marketing project.

 
Industrial Marketing   (MAR-312)   3 credits  
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Course Description
Industrial Marketing: High-Tech Products and Services. This course investigates the relevance of traditional marketing methods to industrial products and services. Special attention is given to high-technology vs. nondifferentiated products/service areas. Through lecture, group discussion, and case studies, you explore the psychology and methods of selling to and dealing with industrial buyers. Marketing to the federal government and special problems of international marketing are also discussed.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Describe how to utilize marketing concepts in a business-to-business environment.
  • Explain business-to-business marketing concepts, practices and technologies used to plan, implement and manage electronic enterprises.
  • Identify and analyze the practical application focus for marketing technology techniques.
  • Apply business product marketing processes to meet the needs of the business buyer.

 
Direct Marketing Management   (MAR-341)   3 credits  
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Course Description
A study of direct marketing from a managerial perspective. The course emphasizes direct marketing strategies, techniques and the application of a new technologies such as telemarketing and videotext. Microcomputer-based course assignments involving database maintenance and use and mail merging require the use of the microcomputer lab.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Identify the elements of the direct marketing planning process.
  • Distinguish the media options available within the sphere of direct marketing and describe the advantages, disadvantages and limitations of each
  • Define the role, importance, and limitations of direct marketing decisions in influencing company performance.
  • Describe, analyze, and design a direct marketing plan appropriate for a product/service, and enterprise or brand and its target markets.
 
Small Business Marketing   (MAR-440)   3 credits  
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Course Description
The small business manager should have a primary goal of developing satisfied customers. Understanding small business marketing is the foundation to achieve this goal. Recent research has clearly indicated that an overwhelming cause for small business failure can be traced to inadequate marketing. The Small Business Marketing course will provide the student with the tools to develop an appropriate marketing program for small business. Topics emphasized in this course include performing meaningful market research, determining pricing and promotional strategies, selecting the right marketing channels.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Describe and identify the forms, elements and practical applications of advertising and promotions.
  • Discuss and integrate the concepts between pricing, strategies and organizational performance.
  • Analyze market research to determine the importance of consumer perception when developing channels of distribution.
  • Apply the marketing elements for a product or service.

 
Marketing with Digital & Social Media   (MAR-441)   3 credits  
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Course Description
Technology has transformed the ways that marketers must approach operations, channels and customers. Marketing professionals must look beyond current e-business fads to understand the fundamentals that will distinguish marketing leaders in the future. The focus will be on using the internet for marketing, including how to drive new sales, and how to dovetail customer support and service activities. This course will cover the history of the internet, the basic technology involved, the overall impact of technology on marketing, how to use the web as a marketing tool, how the Internet fits into an integrated marketing strategy, and how to apply these concepts to your present work or future occupational needs.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Define and measure marketing opportunities in a changing technological environment.
  • Research marketing opportunities and product a SWOT analysis.
  • Discuss e-marketing strategies and produce a strategic plan to market a specific product.
  • Formulate design considerations for a marketing website including the marketing tactics that will be used and produce an implementation plan.
  • Forecast revenues and expenses needed to reach goals based on design and implementation schedules.
  • Use performance metrics to measure forecasted revenues and expenses for an e-marketing initiative.

 
International Marketing   (MAR-451)   3 credits  
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Course Description
The complexities of Product Design, distributing, foreign exchange and promotional activities in the foreign market place are thoroughly discussed. Emphasis is placed on the cultures of key representative countries and the changes which they dictate to the American marketing system doing business in foreign lands.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Articulate an understanding of the concept of product design and cite a specific case relating to international marketing
  • Discuss the following issues related to international distribution: geographic, economic, cultural and legal
  • Explain how foreign exchange rates impact international marketing and cite examples
  • Provide three examples of promotional channels and activities in the foreign marketplace and explain the type of market/country where each would be most effective
  • Identify three key (representative) countries/cultures and discuss how a specific American company's marketing mix in those countries differs significantly from its domestic market in the US

 
Real Estate Marketing   (REE-321)   3 credits  
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Course Description
Factors in marketing residential, business, industrial, and farm property, such as listing, prospecting, advertising, showing, determining the need of the client, qualifying clients, and closing the sale.

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Demonstrate a solid understanding of the strategies and techniques used by real estate professionals to effectively market and sell property
  • Describe and differentiate the marketing issues of a marketing plan to obtain buyers and sellers
  • Describe and differentiate the marketing issues of a marketing plan for servicing buyers and sellers
  • Describe and differentiate the marketing issues of a marketing plan for a property
  • Describe and differentiate the marketing issues of a marketing plan for a Realtor.

 
Managerial Marketing   (MAR-302)   3 credits  
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Course Description
Study of the managerial aspects of marketing on the manufacturer's level: marketing research, product planning, pricing, sales and promotional planning, sales force management, and other functional aspects of marketing management

Learning Outcomes
Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:

  • Select a manufacturing category whose marketing management you feel comfortable discussing and conduct an industry analysis from secondary sources that highlights a key customer segment.
  • Outline a long-range strategic marketing plan (5 years at least) for a manufacturing company in the category, providing detailed views of the following managerial aspects:
    • Product planning
    • Pricing
    • Sales/promotion planning
    • Sales force management
  • Begin the discussion of each managerial aspect with a SWOT analysis that assesses it in an appropriate classification (try to have at least one weakness or threat among the four).
  • Discuss the ways in which the strategic marketing plan will address the SWOT findings by either building on existing strengths and opportunities or addressing weaknesses and threats.

 
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