Course Description Analysis and critical examination of the content of radio and television programs.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Articulate and demonstrate familiarity with basic forms, genres and stories of Radio and TV.
Assess effective use of those tools and techniques by providing examples and analysis of the examples provided.
Demonstrate effective critical writing techniques
Demonstrate familiarity with existing ideas and trends in TV/Radio criticism
Introduction to Mass Communications I (COM-120) 3 credits
Course Description Introduction to Mass Communications I looks at the nature and history of how complex organizations produce public messages. The course examines the development of mass media after the invention of the printing press, the telegraph and telephone, and photography. It also examines the relationship between mass communication and culture as well as the historical and cultural significance and impact of the media. The course covers print media (newspapers, magazines, and books) and electronic media (radio, sound recordings, and motion pictures) and considers how the digital age is affecting each medium. Finally, the course looks at the economics of mass communications as well as social and ethical concerns that are currently prominent in the field.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Identify the elements of the communication process, communication settings, and the nature of the mass communicator.
Describe the various models for studying mass communication.
Discuss the historical and cultural context for studying mass communication.
Explain the impact of the development of printing, the telegraph, the telephone and the Internet on mass communication.
Describe the relationship between photography and motion pictures.
Describe journalism in early America, how newspapers became a major industry, the impact of the Great Depression on journalism, modern newspapers, and the impact of online newspapers.
Compare newspaper, magazine, and book production and publishing.
Describe magazines and books in early America, the organization of these industries, and their modernization.
Explain the evolution of radio as a mass medium, the economics of radio, radio production, and the pros and cons of Internet radio..
Assess the impact of the radio industry on the recording industry.
Identify recording industry milestones such as rock and roll, the commercialization of rock, and the British invasion.
Discuss the history of motion pictures, the organization of the film industry, and motion picture production.
Audio Production (RTV-251) 3 credits
Course Description A programmatic investigation of sound as one of the five senses, specific to audio production in Radio and Television. Course includes understanding and demonstrations of multiple track audio, its control use, and effects.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Explain audio production from the perspective of radio and television production
Articulate the process of multi-track audio recording
Provide examples of multi-track recording and analyze for quality, effectiveness
Public Relations Writing (COM-377) 3 credits
Course Description Public relations writing for selected media to influence special audiences.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Provide a previously written PR announcement or write a generic PR announcement for release in a large urban newspaper.
Revise the release for the following media with notes explaining the rationale behind specific changes that were made:
Television
Radio
Internet
Trade publication
List two sources for general audience information for each of the following media:
Print newspaper
Online newspaper
Television
Radio
Trade publication
Write what would be used as a PR blog post for a specifically-defined audience.
Analyze a product review based on what you perceive the intended audience to be. Access your information at http://www.cnet.com/. Comment on how well you feel the messaging is targeted.
Introduction to Journalism (JOU-100) 3 credits
Course Description Introduction to the news media with particular emphasis on the newspaper and newswriting, the history of the press, and controversial issues facing the press.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Discuss the history of journalism
Analyze the strengths and weaknesses of the various news media - newspapers, radio, television, and the Internet
Describe the impact technological advances have had on the journalism field
Discuss journalistic ethics, customs, practices and laws as applied to controversial issues facing professional journalists
Radiation Biology (BIO-402) 3 credits
Course Description General biological effects of the radiation spectrum. Selected topics: radio sensitivity, fallout, radioecology, applications of radiation to medicine, engineering, genetic, food, and technology. Provides an introduction radiation biology which is a field of clinical and basic medical sciences that involves the study of the action of ionizing radiation on living things. Ionizing radiation is generally harmful and potentially lethal to living things but can have health benefits in radiation therapy for the treatment of cancer and thyrotoxicosis.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Knowledge of the general biological effects of the radiation spectrum.
Selective topics: radioecology, applications of radiation to medicine, engineering, genetics, food, and technology.
Identify technology needed to provide adequate safety for handling radiative elements.
Discuss techniques to reduce worker risk from radiation exposure.
Describe the different types of ionizing radiation?
Explain what LD50 means?
Describe the basic principles are used in radiation therapy.
Summarize the 4 Rs of radiological biology.
Interviewing (COM-402) 3 credits
Course Description The student will be able to demonstrate knowledge and application of the theory as well as the basic principles and practical skills essential to the interview process for four major types of interviews: the information gathering interview, the media interview, the employment interview, and the performance appraisal interview.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Define the four major types of interviews and list the unique characteristics of each.
Compare and contrast the types of questions (open vs. closed) appropriate to each of the four types of interviews and illustrate these with specific sample questions for each interview.
Conduct several interviews with various scenarios and analyze the strategies used in each.
Critique media interviews (TV, radio and/or print) and/or other recorded or live interviews identifying inefficiencies and/or inadequacies in the interview process for at least two interviews and recommend ways of improving the quality of each of the interviews.
Analyze the listening skills and the role of nonverbal communication that come into play during the interview process.
Analyze the interview process as it relates to specific outcomes and provide examples.
Conduct several interviews and critique effective or ineffective communication of the interviewer and interviewee.
Modern Electronic Communications (ELC-301) 3 credits
Course Description A course in the operation of communication systems. Advanced topics in amplitude, frequency and pulse code modulation are presented. The applications of transmitters and receivers to audio, video and data communications are studied. Laboratory work concentrates on typical circuits, alignment procedures, and practical transmitter and receiver circuits.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Describe your understanding of the difference among amplitude, frequency and pulse code modulations.
Provide evidence of the implementation of amplitude modulation (AM) in your project(s).
Provide evidence of the implementation of frequency modulation (FM) in your project(s).
Provide evidence of the implementation of pulse-code modulation (PCM) in your project(s).
List the receivers that you have used in a project. Describe how you meet specifications and compromised on trade-offs in issues such as radio reception, decoding, DSP effects, amplifications, connections (Inputs/Outputs), trans-coding, etc.
Reviews and Criticism (JOU-317) 3 credits
Course Description Principles and theories of criticism and its place in journalism. Practice in reviewing plays, movies, book, radio and TV programs, art exhibits, concerts, records, etc.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Compare several different types of journalistic writing with regard to critiquing various entertainment.
Analyze style, length, format, and target audience of criticism.
Explore the theory behind writing criticism of entertainment and its place in journalism.
Analyze the ways in which writing about the entertainment world has changed over time.
Assess the ways in which changes new technology can be used to write reviews of entertainment.
Discuss the roles of timing and targeting messages in this type of critical writing.
Compile a portfolio of various reviews of entertainment.
The Music Industry and Management (MUS-303) 3 credits
Course Description Publishing, copyright law, licensing, managers and agent, arts administration, concert promotion, music merchandising, recording and live performance.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Demonstrate an understanding of publishing procedures
Demonstrate an understanding of songwriting with emphasis on copyrights, licensing royalties, and performance rights
Demonstrate an understanding of current contract laws and procedures
Demonstrate an understanding of the relationships and roles of managers and agents
Highlight common practices dealing with concert promotion
Demonstrate an understanding of the recording, mastering, and manufacturing of music
Highlight the pros and cons of today's CD vs. digital delivery of music
Demonstrate an understanding of the many facets of live performance including booking, promoting, and performance rights.
Demonstrate an understanding of the role that radio plays in today's music industry