Introduction to Mass Communications II (COM-121) 3 credits
Course Description Introduction to Mass Communications II looks at how technological advances in electronic media have changed the way complex organizations produce public messages. The course examines changes in the broadcast industry brought about by the invention of television and changes in the commercial networks brought about by the expansion of service providers. The course looks at how various media professions shape mass media messages, and it evaluates the effects of industry regulation. Finally, the course assesses the impact of mass communications on the global village and examines the media's influence on the way people think and behave.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Identify major changes in mass communication produced by broadcast television.
Explain how the original television networks and movie studios controlled the production, programming, and distribution of public messages.
Analyze how the entrance of government into the broadcast industry changed the face of television.
Explain the role and the influence of advertising in mass media.
Investigate how public television changed corporate sponsorship, educational and cultural programming, and market share of the viewing audience in the late 1960s.
Explain the impact of Internet, cable, and satellite viewing on the networks.
Analyze the structures and features of how the Internet and the World Wide Web is evolving.
Define convergence and explain how the computer became a mass communication medium.
Summarize the rights and responsibilities of the media with regard to news gathering.
Discuss the entrance of CNN into the industry in 1980 and how its growth challenged broadcast network programming.
Evaluate how mass media influences communication internationally and across diverse cultures.
Advanced Audio Production (COM-324) 3 credits
Course Description The completion of major audio productions skills through active participation in challenging audio media productions. Audio for television, film, record production, and sound reinforcement will be covered.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Explain audio production as a communication concept
Identify the audio production skills needed to actively participate in a major audio media production
Discuss the differences and similarities of audio for television, film, and record production
Discuss the concept of sound reinforcement
Audio Production (RTV-251) 3 credits
Course Description A programmatic investigation of sound as one of the five senses, specific to audio production in Radio and Television. Course includes understanding and demonstrations of multiple track audio, its control use, and effects.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Explain audio production from the perspective of radio and television production
Articulate the process of multi-track audio recording
Provide examples of multi-track recording and analyze for quality, effectiveness
Television I (RTV-253) 3 credits
Course Description An overview of the principles and techniques of studio television production. Emphasis is placed on understanding the operation and functioning of television equipment, preproduction planning, scripting for television, and directional techniques.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Demonstrate knowledge of proper safety in the TV Studio
Discuss and provide evidence of knowledge of operation of all studio equipment on a basic level (Including camera, sound and editing equipment).
Articulate understanding of issues in pre-production planning including shot list and shooting schedule
Demonstrate capabilities in basic direction for TV camera and TV acting
Relate an understanding of how to read, create and use a TV script on set
Television Writing (RTV-260) 3 credits
Course Description Essentials of writing for television. Evaluation, in-depth study of ideas, character, and venues. Students will write an original story outline, treatment and polish.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Analyze and apply the theories, principles and skills needed to write for episodic television
Analyze the differences and similarities in the writing styles for episodic television (comedies and dramas), documentary and news
Demonstrate the ability to write a TV script for an original story idea, including the outline, treatment, character development and scenes with dialogue.
Analyze a popular TV series for plot and character development
Video Production I (COM-226) 3 credits
Course Description Introduction to the fundamentals of video production. Students will learn how to script, direct, shoot, light, edit, and produce short video pieces. They will examine the application of video to the contemporary arts, to documentation, and to television production. They will learn a visual vocabulary through an evaluation of other works and through a hands on experience in production that will enable them to take more advanced work or better use imaging for their particular needs.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
demonstrate how to script, direct, shoot, light, edit, and produce short video pieces
analyze the application of video and its technological innovations to the contemporary arts, to documentation, and to television production
Public Relations Writing (COM-377) 3 credits
Course Description Public relations writing for selected media to influence special audiences.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Provide a previously written PR announcement or write a generic PR announcement for release in a large urban newspaper.
Revise the release for the following media with notes explaining the rationale behind specific changes that were made:
Television
Radio
Internet
Trade publication
List two sources for general audience information for each of the following media:
Print newspaper
Online newspaper
Television
Radio
Trade publication
Write what would be used as a PR blog post for a specifically-defined audience.
Analyze a product review based on what you perceive the intended audience to be. Access your information at http://www.cnet.com/. Comment on how well you feel the messaging is targeted.
Introduction to Journalism (JOU-100) 3 credits
Course Description Introduction to the news media with particular emphasis on the newspaper and newswriting, the history of the press, and controversial issues facing the press.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Discuss the history of journalism
Analyze the strengths and weaknesses of the various news media - newspapers, radio, television, and the Internet
Describe the impact technological advances have had on the journalism field
Discuss journalistic ethics, customs, practices and laws as applied to controversial issues facing professional journalists
TV Lighting and Design (RTV-370) 3 credits
Course Description Designing and implementing lighting for television productions, black and white and color. Studio experience
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Demonstrate knowledge of proper safety in the TV Studio
Acquire and utilize knowledge of the lighting equipment used in a TV studio and the appropriate ways to used said lighting
Determine appropriate lighting for a TV set employing the skills of shading, flagging and 3 point lighting
Set up and shoot using a green screen
Discuss and provide evidence of knowledge with regard to lighting exteriors for Television
Television Editing (RTV-371) 3 credits
Course Description Theory and practice of editing tape and film for television.
Learning Outcomes Through the Portfolio Assessment process, students will demonstrate that they can appropriately address the following outcomes:
Articulate an understanding of application of the terms, tools and techniques of modern TV editing
Provide evidence of ability to edit a footage down into a 3 minute spot
Demonstrate an understanding of basic TV editing techniques such as reverse shots and cutting on action
Demonstrate an understanding of technical adjustments needed to prep content for broadcast