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TECEP®
MAR-201-TE Introduction to Marketing
This exam assesses students' knowledge and application of key marketing concepts for today's business practices. It evaluates students' knowledge of the essential techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution.
This exam is also available as the formal course MAR-201.
Credits: 3