MAR-301-TE Introduction to Marketing
This TECEP® explores key marketing concepts and how they apply to today's business practices. It analyzes essential knowledge and techniques managers need to compete in both large and small, profit and non-profit organizations. Other subjects include: target market selection and the marketing variables (products and services, price, promotion and distribution). (3 s.h.)
This exam is also available as the formal course MAR-301.
Semester Hours: 3