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TECEP®

MAR-301-TE Introduction to Marketing

This TECEP® explores key marketing concepts and how they apply to today's business practices. It analyzes essential knowledge and techniques managers need to compete in both large and small, profit and non-profit organizations. Other subjects include: target market selection and the marketing variables (products and services, price, promotion and distribution). (3 s.h.)

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This exam is also available as the formal course MAR-301.

Semester Hours: 3


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