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MKT-3210-TE Marketing Communications

This exam assesses students' knowledge and application of marketing communications topics such as the marketing environments; integrated marketing communications; and promotion venues including personal selling, sales promotion, point-of-purchase sales promotion, internet and social media promotion, along with the marketing concepts that shape these topics. Subjects include: evaluation of the marketing environments; finding, penetrating, and managing markets; utilization and application of marketing mix components and identification of societal and relationship strategies; and communications, concepts, strategies, and variables of promotion venues such as internet marketing communications, sponsorship, product differentiation, and product positioning.

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Credits: 3

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