Courses and Schedules

MKT-2010 Introduction to Marketing


Introduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution.

Advisory: Advisory: Students who completed MKT-3010: Introduction to Marketing at Thomas Edison State University before August of 2018 should not take this course, as credit will not be awarded for both courses.

Study Methods:


e-Pack® (MKT-2010-EP):
Apr 2025,  May 2025,  Jun 2025,  Jul 2025,  Aug 2025,  Sep 2025,  Oct 2025,  Nov 2025,  Dec 2025,  Jan 2026,  Feb 2026,  Mar 2026,  Apr 2026,  May 2026,  Jun 2026


Guided Study (MKT-2010-GS):
Apr 2025,  May 2025,  Jun 2025,  Jul 2025,  Aug 2025,  Sep 2025,  Oct 2025,  Nov 2025,  Dec 2025,  Jan 2026,  Feb 2026,  Mar 2026,  Apr 2026,  May 2026,  Jun 2026


Online Courses (MKT-2010-OL):
Apr 2025,  May 2025,  Jun 2025,  Jul 2025,  Aug 2025,  Sep 2025,  Oct 2025,  Nov 2025,  Dec 2025,  Jan 2026,  Feb 2026,  Mar 2026,  Apr 2026,  May 2026,  Jun 2026


TECEP® Examination (MKT-2010-TE):
Apr 2025,  May 2025,  Jun 2025,  Jul 2025,  Aug 2025,  Sep 2025,  Oct 2025,  Nov 2025,  Dec 2025,  Jan 2026,  Feb 2026,  Mar 2026,  Apr 2026,  May 2026,  Jun 2026


Credits: 3

Preview the Online Syllabus new window
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)