Courses and Schedules

MKT-2010 Introduction to Marketing


Introduction to Marketing explores key marketing concepts and shows you how they apply to today's business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution.

Advisory: Advisory: Students who completed MKT-3010: Introduction to Marketing at Thomas Edison State University before August of 2018 should not take this course, as credit will not be awarded for both courses.

Study Methods:


e-Pack® (MKT-2010-EP):
Feb 2026,  Mar 2026,  Apr 2026,  May 2026,  Jun 2026,  Jul 2026,  Aug 2026,  Sep 2026,  Oct 2026,  Nov 2026,  Dec 2026,  Jan 2027,  Feb 2027,  Mar 2027,  Apr 2027,  May 2027,  Jun 2027


Guided Study (MKT-2010-GS):
Feb 2026,  Mar 2026,  Apr 2026,  May 2026,  Jun 2026,  Jul 2026,  Aug 2026,  Sep 2026,  Oct 2026,  Nov 2026,  Dec 2026,  Jan 2027,  Feb 2027,  Mar 2027,  Apr 2027,  May 2027,  Jun 2027


Online Courses (MKT-2010-OL):
Feb 2026,  Mar 2026,  Apr 2026,  May 2026,  Jun 2026,  Jul 2026,  Aug 2026,  Sep 2026,  Oct 2026,  Nov 2026,  Dec 2026,  Jan 2027,  Feb 2027,  Mar 2027,  Apr 2027,  May 2027,  Jun 2027


TECEP® Examination (MKT-2010-TE):
Feb 2026,  Mar 2026,  Apr 2026,  May 2026,  Jun 2026,  Jul 2026,  Aug 2026,  Sep 2026,  Oct 2026,  Nov 2026,  Dec 2026,  Jan 2027,  Feb 2027,  Mar 2027,  Apr 2027,  May 2027,  Jun 2027


Credits: 3

Preview the Online Syllabus new window
(Please visit the University bookstore to view the correct materials for each course by semester as the contents of the actual online syllabus may differ from the preview due to updates or revisions)